1. Home
  2. |Experience
  3. |Advertising and Brand Protection

Advertising and Brand Protection

Overview

Advertising is essential for your business. It is also one of the largest sources of risk you face. Everyone is watching: consumers, competitors, regulators, and class action lawyers. Take too conservative a path and nobody will pay attention to your ads. Step over the line, and you may attract unwanted attention that could embroil your company in a costly investigation or litigation – not to mention possible reputational damage. The most successful businesses chart a path of maximum impact, investing in advertising claims that truly differentiate them, while successfully managing legal risk.

Whether your company’s goal is to manage and protect its brands and IP rights or to successfully resolve an FTC investigation, litigation, or NAD challenge (or avoid a dispute altogether), our attorneys can help. Prominent brands turn to our team to resolve their most challenging disputes, advise them on regulatory risks, and to help structure significant advertising matters and transactions.

Clients rely on us to apply our industry know-how and proven experience to their advertising campaigns, brand content production, and media investments. We advise our clients at every stage of the advertising production and distribution life cycle, including campaign ideation, talent negotiation, including SAG/AFTRA, content clearance and licensing, and media strategy and placement. We understand the cutting-edge issues facing marketers today, including native advertising, real-time marketing, programmatic, sponsored, and co-produced content, use of consumer reviews, and testimonials and endorsements. We also negotiate sponsorship, promotion and naming rights deals with sports leagues and teams, sanctioning bodies, publishers, athletes, entertainment properties, music artists, and celebrities.

Armed with deep industry knowledge and a tested awareness of the need for practical advice, our driving goal every day is to add real value and help reduce risks where brands are investing their marketing and media dollars.

Advertising

Enforcement and Counseling

State AG

The group consistently provides thoughtful and practical legal guidance.

— Chambers USA, 2020

Contacts

See All Professionals

Insights

Client Alert | 4 min read | 10.07.26

FTC Enforcement Priorities and NAD Updates: Takeaways from the National Advertising Division 2026 Annual Conference

Last week during the National Advertising Division 2026 Annual Conference, the Federal Trade Commission (FTC) provided insights on its enforcement priorities, and the National Advertising Division (NAD) provided updates on recent cases and procedural updates. ...

View All Insights

Insights

Client Alert | 4 min read | 10.07.26

FTC Enforcement Priorities and NAD Updates: Takeaways from the National Advertising Division 2026 Annual Conference

Press Coverage | 10.06.26

Mamdani Backs Bill to Let Consumers Sue Over Unfair Business Practices

Press Coverage | 09.16.26

Penn State, Vintage Brand Spar in Case Putting Licensing at Risk

Speaking Engagement | 09.11.26

"State Attorneys General on the Frontlines: Consumer Protection Enforcement in the Age of AI and Data-Driven Commerce," Hispanic National Bar Association Annual Conference

View All Insights

Professionals

View All Professionals

Insights

Client Alert | 4 min read | 10.07.26

FTC Enforcement Priorities and NAD Updates: Takeaways from the National Advertising Division 2026 Annual Conference

Last week during the National Advertising Division 2026 Annual Conference, the Federal Trade Commission (FTC) provided insights on its enforcement priorities, and the National Advertising Division (NAD) provided updates on recent cases and procedural updates. ...

View All Insights

Practices

Contacts

See All Professionals

Insights

Client Alert | 4 min read | 10.07.26

FTC Enforcement Priorities and NAD Updates: Takeaways from the National Advertising Division 2026 Annual Conference

Last week during the National Advertising Division 2026 Annual Conference, the Federal Trade Commission (FTC) provided insights on its enforcement priorities, and the National Advertising Division (NAD) provided updates on recent cases and procedural updates. ...

View All Insights