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Brand Protection

Overview

As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement and Counseling Capabilities

Key Industries Served

  • Apparel
  • Food and Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail and Consumer Products
  • Travel
  • Sports

Contacts

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Insights

Event | 06.26.25

INTA Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding"

Join Crowell & Moring for the International Trademark Association (INTA) Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding." Andrew Avsec and Fan Cheng will host a collaborative discussion on Right of Publicity hot topics, including the rise of NIL in athletics, deep fakes, synthetic influencers, and how brand owners can leverage NIL rights to build authentic and resonant campaigns, and the underlying risks.

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Insights

Event | 06.26.25

INTA Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding"

Speaking Engagement | 06.26.25

"Is it Really You? NIL, Deep Fakes, and Personal Branding," International Trademark Association (INTA) Roundtable

Client Alert | 12 min read | 03.19.25

Right To Repair – A Growing Trend for States Creating Compliance Challenges for Manufacturers

Firm News | 2 min read | 01.17.25

World IP Review Ranks Crowell & Moring in USA Trademarks Rankings 2024

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Professionals

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Insights

Event | 06.26.25

INTA Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding"

Join Crowell & Moring for the International Trademark Association (INTA) Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding." Andrew Avsec and Fan Cheng will host a collaborative discussion on Right of Publicity hot topics, including the rise of NIL in athletics, deep fakes, synthetic influencers, and how brand owners can leverage NIL rights to build authentic and resonant campaigns, and the underlying risks.

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Practices

Industries

Contacts

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Insights

Event | 06.26.25

INTA Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding"

Join Crowell & Moring for the International Trademark Association (INTA) Roundtable "Is it Really You? NIL, Deep Fakes, and Personal Branding." Andrew Avsec and Fan Cheng will host a collaborative discussion on Right of Publicity hot topics, including the rise of NIL in athletics, deep fakes, synthetic influencers, and how brand owners can leverage NIL rights to build authentic and resonant campaigns, and the underlying risks.

View All Insights