Global Advertising and Media

Overview

Global brands, advertising, and media businesses increasingly require high quality, internationally experienced counsel to guide them through new product launches and marketing campaigns. Crowell’s Global Advertising and Media practice brings together lawyers with decades of top-tier experience handling the full spectrum of advertising, media, digital, sponsorship, IP, and regulatory issues. Our deep bench includes lawyers who are ranked in Chambers and Legal 500 on both sides of the Atlantic, authors of leading ad law books and the current Chair of the Ad Law Group. We are well versed in handling multi-country advertising litigation for global brands, co-ordinating international product roll outs, and resolving regulator investigations.

Crowell’s Advertising and Media practice offers a broad suite of services to help our multinational clients, leading worldwide brand owners, and major events successfully promote their brands. Experience has included advising clients in the following areas: Campaign and claims advice regularly covering new U.S., UK, EU, and global campaigns for multinational, Fortune 500 clients (experience has included campaigns for Red Bull, Coca Cola, Starbucks, GM, Nike, Schick, Essity, SCA, Pokemon, TripAdvisor, Delta Airlines, BA, Wilkinson Sword).

The group consistently provides thoughtful and practical legal guidance

— Chambers

Comparative advertising experience at the highest level (including European Court of Justice and U.S. federal court Lanham Act litigation, EU unfair competition, Advertising Standards Authority, FTC and CMA investigations and enforcement)
New product launches, particularly strategic advice to anticipate and prepare for competitor and regulator challenges, including for global/multi-country roll outs
Multi-country claims substantiation, including advice on different claims risks around the world and successfully handling trade mark and trade libel litigations in over 20 countries
Sponsorship agreements, including deals with Premier League and other international sports clubs, PGA Tour players, major music artists, fashion icons, celebrities
Co-branding and commercial partnerships
Advice to social media influencers
Ad-tech, digital marketing, profiling, cookies, tracking, behavioral ads
Data privacy, GDPR, CCPA, CPRA, and other data/digital laws compliance
E-commerce advice on hundreds of different platforms in numerous countries
Consumer law compliance, including new laws materially increasing fines risk
Advice to major TV, film, radio, publishing, music industry clients
Major sporting events expertise (including FIFA World Cups, Premier League, Olympics, F1, PGA)
Advice to leading ad agencies, and media owners
Prize competitions, promotions, lotteries, and sweepstakes multi-country advice
IP issues, including brand creation, protection, licensing, NFTs, AI issues, music
Rare “gamekeeper turned poacher” experience of team members who have previously advised advertising regulators and industry bodies (e.g. IPA, ASA).