2024 ANA Masters of Law Advertising Conference: Breakout 3A: Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks

Successful international ad campaigns and product launches require an integrated legal approach for content clearance, claims review, digital rights and regulatory compliance across borders. Ensuring your brand maintains sufficient control over original brand characters supporting such campaigns requires a forward-thinking approach to underlying rights and talent and IP considerations. With regulators in the UK and EU signaling increased scrutiny and flexing new, stronger, enforcement powers, the compliance risks for global campaigns are on the rise. Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the “three-dimensional” thinking necessary to help ensure successful global campaigns.