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  3. |2024 ANA Masters of Law Advertising Conference: Breakout 3A: Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks

2024 ANA Masters of Law Advertising Conference: Breakout 3A: Launching New Consumer Products and Brand Characters: Strategies for Managing Global Ad Campaigns and Navigating Increased Regulatory Risks

Event | 11.11.24, 1:45 PM +07 - 2:30 PM +07

Address

Fairmont Scottsdale Princess
7575 E Princess Dr., Scottsdale, AZ 85255

Successful international ad campaigns and product launches require an integrated legal approach for content clearance, claims review, digital rights and regulatory compliance across borders. Ensuring your brand maintains sufficient control over original brand characters supporting such campaigns requires a forward-thinking approach to underlying rights and talent and IP considerations. With regulators in the UK and EU signaling increased scrutiny and flexing new, stronger, enforcement powers, the compliance risks for global campaigns are on the rise. Drawing on their combined experience assisting leading brands with successful product and character launches in multiple markets, our panelists will share insights, case studies and best practices including the “three-dimensional” thinking necessary to help ensure successful global campaigns.

For more information, please visit these areas: Advertising and Brand Protection

Insights

Event | 02.20.25

Has the Buss Stopped? Recoupment Today

Has the Buss Stopped? Recoupment Today: In 1997, the California Supreme Court decided Buss v. Superior Court. In Buss, the court concluded that a liability insurer that defended a mixed action could seek reimbursement from the insured for the defense costs associated with the claims that were not even potentially covered. Since then, numerous courts have held that insurers are entitled to recoup their defense costs associated with uncovered claims or causes of action. On the other hand, a significant number of courts have rejected insurers’ right to recoupment, at least in the absence of a policy provision granting the insurer that right. Some commentators have even suggested that the current judicial trend might be away from permitting insurers to recoup their defense costs. Is that correct? Has the Buss stopped? This panel of coverage experts will analyze insurers’ claimed right to recoupment today, and offer their perspectives on what the law on recoupment should perhaps be and might be in the future.