Brand Protection

Overview

As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement and Counseling Capabilities

Key Industries Served

  • Apparel
  • Food and Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail and Consumer Products
  • Travel
  • Sports

Insights

Firm News | 3 min read | 02.03.26

World Trademark Review Ranks Crowell & Moring in WTR 1000 2026 Guide

Chicago – February 3, 2026: World Trademark Review has once again recognized Crowell & Moring as a top trademark firm in its 2026 guide. Crowell received the highest ranking—gold—in Illinois for enforcement and litigation, and prosecution and strategy. The firm also achieved “Recommended” status in the International category and silver in the U.S. National and Belgium categories, and earned recognition as a top firm in California. Crowell is one of only three firms in Illinois to earn a gold ranking both for litigation and prosecution. ...

Professionals

Insights

Firm News | 3 min read | 02.03.26

World Trademark Review Ranks Crowell & Moring in WTR 1000 2026 Guide

Chicago – February 3, 2026: World Trademark Review has once again recognized Crowell & Moring as a top trademark firm in its 2026 guide. Crowell received the highest ranking—gold—in Illinois for enforcement and litigation, and prosecution and strategy. The firm also achieved “Recommended” status in the International category and silver in the U.S. National and Belgium categories, and earned recognition as a top firm in California. Crowell is one of only three firms in Illinois to earn a gold ranking both for litigation and prosecution. ...

Insights

Firm News | 3 min read | 02.03.26

World Trademark Review Ranks Crowell & Moring in WTR 1000 2026 Guide

Chicago – February 3, 2026: World Trademark Review has once again recognized Crowell & Moring as a top trademark firm in its 2026 guide. Crowell received the highest ranking—gold—in Illinois for enforcement and litigation, and prosecution and strategy. The firm also achieved “Recommended” status in the International category and silver in the U.S. National and Belgium categories, and earned recognition as a top firm in California. Crowell is one of only three firms in Illinois to earn a gold ranking both for litigation and prosecution. ...