Roy A. Abernathy

Roy concentrates on brand protection litigation, encompassing unfair competition, brand disparagement, false advertising, Lanham Act violations, defamation, consumer class actions, consumer fraud, contract breach, and antitrust violations. He provides product counseling in a variety of industries, such as retail, consumer products, food and beverage, and technology, on issues related to advertising and marketing, including claim substantiation, compliance with FTC guidance, and state laws governing unfair and deceptive practices, unfair competition, and privacy.

Roy’s litigation experience covers matters involving defense against consumer class actions alleging false advertising and affirmative claims for recovery in complex commercial arbitrations based on fraudulent pricing. He represents a variety of corporate clients in complex investigations and regulatory enforcements from agencies such as the NAD and FTC as well as state attorneys general offices. Roy has a nationwide practice in federal and state courts representing clients as both plaintiff and defendant. He has experience in all manner of litigation practice, including leading discovery efforts, managing case teams, taking depositions, handling expert discovery, drafting substantive motions, and assisting at trial.

During law school, Roy was president of the Student Bar Association, vice chair of the Moot Court Executive Board, and a senior articles editor for the Journal of Civil Rights and Social Justice. Prior to joining Crowell & Moring as a summer associate, he was a law clerk for the Washington Lawyers’ Committee for Civil Rights and Urban Affairs. Now as part of his pro bono work at Crowell, Roy serves as an associate trustee for the Washington Lawyers’ Committee.