Suzanne Trivette is an associate in Crowell & Moring's New York office and a member of both the Advertising & Media and Intellectual Property groups as well as the State Attorney General practice.
As part of her advertising and media practice, Suzanne represents clients in matters related to marketing practices, advertising challenges before the National Advertising Division of the Council of Better Business Bureaus, and compliance with consumer protection law. She also frequently advises on matters related to investigations brought by the Federal Trade Commission and State Attorneys General and actively tracks State Attorneys General actions on behalf of clients.
Her intellectual property practice focuses on representing and counseling clients on brand protection, portfolio management, trademark and copyright litigation and compliance, and trademark oppositions and prosecution.
In addition, Suzanne maintains an active pro bono practice, representing clients in civil and constitutional rights litigation, assisting individuals seeking asylum, and counseling nonprofit clients on intellectual property matters.
Suzanne graduated from New York University School of Law in 2019, where she served as executive articles editor for the Annual Survey of American Law. During law school, Suzanne worked as an intern at Pace Women’s Justice Center, a center advocating for survivors of domestic violence, and as a summer associate in Crowell & Moring's New York office. She also served as a Spring Semester Intern at the New York County District Attorney’s Office and as a Judicial Intern for Judge Koeltl of the Southern District of New York.
Recognition
- Legal Aid Society: Pro Bono Publico Award, 2021
Representative Matters
- Representing healthcare companies in complex antitrust lawsuit involving allegations of unfair drug pricing.
- Representing the U.S. commercial television industry in copyright royalties proceeding involving extensive discovery and hearings to determine the allocation of millions of dollars in cable royalties among several parties.
- Defending fashion design company in litigation involving allegations of copyright infringement and breach of contract.
- Representing international automobile manufacturer in trademark opposition related to mark covering automobile brokerage services.
- Assisting luxury fashion house with corporate governance and counseling related to ESG claims and marketing.
- Defended household goods company in National Advertising Division proceeding related to accusations of misleading anti-microbial claims and received favorable decision for the client.
- Represented large automobile company in negotiating multistate attorney general settlement related to marketing practices.
- Advised large brand management company on clearing different intellectual property aspects of considered designs.
- Defended and represented biotech company in parallel litigations alleging theft of trade secrets, unfair competition, and false advertising.
Speeches & Presentations
Publications
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"Will Web3 And The Metaverse Give Rise To Brand Guidelines 3.0?" Mediapost
(February 16, 2023).
Authors: Jonathan Brown, Preetha Chakrabarti, and Suzanne Trivette.
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"A Victory for Hermès in the Bag: How the “MetaBirkins” Verdict May Pave the Landscape for the Future of Fashion and the Metaverse," Crowell & Moring’s Retail & Consumer Products Law Observer
(February 9, 2023).
Authors: Preetha Chakrabarti, Risa Rahman and Suzanne Trivette.
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"Fashionable Parody or a Trademark Infringing Wearable Sneaker? The Second Circuit Hears Both Sides," Crowell & Moring’s Retail & Consumer Products Law Observer
(October 6, 2022).
Authors: Preetha Chakrabarti, Suzanne Trivette and Alexa La Barbiera.
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"CFPB Announces Policy Against Consumer Review Suppression," Crowell & Moring’s Retail & Consumer Products Law Observer
(April 1, 2022).
Authors: Lauren Aronson and Suzanne Trivette.
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"FTC Ramps Up Enforcement on Consumer Reviews," Crowell & Moring’s Retail & Consumer Products Law Observer
(March 4, 2022).
Authors: Lauren Aronson and Suzanne Trivette.
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"Will New York’s Fashion Sustainability and Social Accountability Act Set a Trend?" Crowell & Moring’s Retail & Consumer Products Law Observer
(January 18, 2022).
Authors: Preetha Chakrabarti and Suzanne Trivette.
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"Peloton and lululemon Yet to Work Things Out, File Cross Lawsuits," Crowell & Moring’s Retail & Consumer Products Law Observer
(December 8, 2021).
Authors: Preetha Chakrabarti and Suzanne Trivette.
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"The FTC Settles “Made in USA” Case for $753,000 After New Rule Goes Into Effect," Crowell & Moring’s Retail & Consumer Products Law Observer
(October 21, 2021).
Authors: Suzanne Trivette and Lauren Aronson.
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"Legislation Would Bolster ITC Power Against Foreign Government-Sponsored Trade Secret Misappropriation," Crowell & Moring’s Trade Secrets Trends
(September 30, 2021).
Authors: Suzanne Trivette and Joshua M. Rychlinski.
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"The Third Circuit Clarifies DTSA Pleading Requirements, While Vacating Dismissal," Crowell & Moring’s Trade Secrets Trends
(June 22, 2021).
Authors: Suzanne Trivette and Raija Horstman.
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"How Cos. Can Combat Knockoffs At And Beyond ITC This Year," Law360
(March 2, 2021).
Authors: Joshua Pond, Preetha Chakrabarti.
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"Ninth Circuit Allows Defend Trade Secrets Act Claims for Conduct Predating the DTSA," Crowell & Moring’s Trade Secrets Trends
(January 5, 2021).
Authors: Laura Schwartz, Astor Heaven and Suzanne Trivette.
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"Ninth Circuit Provides Holiday Win to Copyright Owners with Fair Use Decision," Crowell & Moring’s Retail & Consumer Products Law Observer
(December 28, 2020).
Authors: Preetha Chakrabarti and Suzanne Trivette.
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"Chinese Individual Indicted for Alleged Trade Secret Theft from Semiconductor Company," Crowell & Moring’s Trade Secrets Trends
(October 23, 2020).
Authors: Kate M. Growley, CIPP/G, CIPP/US and Suzanne Trivette.
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"CAFC Illumina Clarification Is Good News For Diagnostics Innovators," Intellectual Asset Management
(September 2, 2020).
Authors: Anne Elise Herold Li, Siri Rao, and Suzanne Trivette.
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"DOJ Targets Chinese Hackers for Stealing United States Trade Secrets," Crowell & Moring’s Trade Secrets Trends
(July 23, 2020).
Authors: Siri Rao, Suzanne Trivette and Vincent J. Galluzzo.
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"INSIGHT: How To Manage Price Increases Without Triggering An Investigation," Bloomberg Law
(June 26, 2020).
Authors: Clayton S. Friedman, Holly A. Melton, and Suzanne Trivette.
Client Alerts & Newsletters
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"In the bag (for now): Hermès survives motion to dismiss in MetaBirkin NFT lawsuit,"
Retail Law Alert
(June 13, 2022).
Contacts: Preetha Chakrabarti, Suzanne Trivette, Risa Rahman
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"Will the Supreme Court More Clearly Illustrate Fair Use?,"
Retail Law Alert
(March 31, 2022).
Contacts: William H. Frankel, Preetha Chakrabarti, Suzanne Trivette
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"Price Gouging Enforcement to Continue Post-Pandemic,"
Advertising & State AG Alert
(March 15, 2022).
Contacts: Toni Michelle Jackson, Suzanne Trivette
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"See You in the Metaverse: What Brands Need to Know,"
Intellectual Property Bullet Analyses
(March 14, 2022).
Contacts: Preetha Chakrabarti, Suzanne Trivette
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"California Recyclability Labeling Scrutiny Poised to Increase Retailers’ Liability Risk,"
Retail Law Alert
(January 10, 2022).
Contact: Suzanne Trivette
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"Will the Upholding of Facebook’s Trump Ban Have First Amendment Implications?,"
(May 6, 2021).
Contact: Suzanne Trivette
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"Consumer Financial Protection Bureau Ramps Up Consumer Protection Oversight Under Biden Administration,"
Administrative Law Alert
(February 9, 2021).
Contact: Suzanne Trivette
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"New York Significantly Toughens Laws on Automatically Renewing and Continuous Contracts,"
Advertising & State AG Alert
(January 5, 2021).
Contact: Suzanne Trivette
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"'Imagine' This: John Lennon Would Have Received Post-Mortem Right to Publicity in New York,"
Advertising & State AG Alert
(December 17, 2020).
Contacts: Preetha Chakrabarti, David Ervin, Suzanne Trivette
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"New York Law Forbids Gendered Pricing,"
Advertising & State AG Alert
(November 19, 2020).
Contact: Suzanne Trivette
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"California Attorney General Begins Enforcement of CCPA Even Ahead of Regulations’ Approval,"
Advertising & State AG Alert
(August 18, 2020).
Contact: Suzanne Trivette
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"Doing It That Way Is Natural . . . and Patentable,"
IP Insights
(August 12, 2020).
Contacts: Anne Elise Herold Li, Suzanne Trivette
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"Attorneys General Target Unsupported Medical Treatment Claims,"
Advertising & State AG Alert
(July 24, 2020).
Contacts: Holly A. Melton, Suzanne Trivette
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"Attorney General’s Office Achieves Victory on Maine Broadband Privacy Law,"
Advertising & State AG Alert
(July 17, 2020).
Contact: Suzanne Trivette
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"Attorneys General Are on the Watch for COVID-19 Related Scams,"
Advertising & State AG Alert
(July 7, 2020).
Contact: Suzanne Trivette
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"Supreme Court Finds that "Generic.com" Terms Can Be Trademarks,"
Advertising & State AG Alert
(July 6, 2020).
Contacts: David Ervin, Deirdre Long Absolonne, Michelle Chipetine, Suzanne Trivette
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"USPTO Announces Prioritization of Pandemic-Related Trademarks,"
IP Insights
(June 22, 2020).
Contacts: Anne Elise Herold Li, Deirdre Long Absolonne, Suzanne Trivette
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"U.S. Copyright Office Weighs in on "Unbalanced" DMCA Safe Harbor System,"
IP Insights
(June 4, 2020).
Contacts: Anne Elise Herold Li, Deirdre Long Absolonne, Michelle Chipetine, Suzanne Trivette
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"Pricing in an Anti-Price Gouging World,"
Advertising & State AG Alert
(May 27, 2020).
Contacts: Holly A. Melton, Suzanne Trivette
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"Consumers Hold Businesses Accountable During the COVID-19 Crisis,"
Advertising & State AG Alert
(May 27, 2020).
Contact: Suzanne Trivette
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"Attorneys General Turn their Focus to Consumer Credit and Mortgages,"
Advertising & State AG Alert
(May 4, 2020).
Contact: Suzanne Trivette
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"Raising the Stakes for Trademark Damages: Romag Fasteners, Inc. v. Fossil, Inc.,"
IP Insights
(April 29, 2020).
Contacts: David Ervin, Anne Elise Herold Li, Suzanne Trivette
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"Will State Attorneys General Pursue Enforcement Demanding COVID-19 Refunds for Consumers?,"
Advertising & State AG Alert
(April 28, 2020).
Contact: Suzanne Trivette
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"Attorneys General Press the Federal Government to Protect Consumers' Relief Checks Under the CARES Act,"
Advertising & State AG Alert
(April 20, 2020).
Contact: Suzanne Trivette
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"COVID-19 Class Actions: Refund Disputes Rage Over Membership Fees & Event Tickets,"
Mass Tort, Product, and Consumer Litigation Alert
(April 17, 2020).
Contacts: Valerie M. Goo, Jennifer S. Romano, Raija Horstman, Eli Berns-Zieve, Suzanne Trivette
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"State UDAP Laws are a Treasure Trove of Civil Penalties for Price Gouging,"
Advertising & State AG Alert
(April 15, 2020).
Contact: Suzanne Trivette
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"Force Majeure and Reference Pricing are Concepts Businesses Need to Think About During the COVID-19 Crisis,"
Advertising & State AG Alert
(April 13, 2020).
Contact: Suzanne Trivette
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"The National Advertising Division Announces its Fast-Track SWIFT Challenge Process,"
Advertising & State AG Alert
(April 3, 2020).
Contact: Suzanne Trivette
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"Businesses Face Price Gouging Concerns Amid COVID-19 Crisis,"
Advertising & State AG Alert
(March 31, 2020).
Contacts: Holly A. Melton, Suzanne Trivette
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"Does Recent Guidance from State Attorneys General on Consumer Losses Signal Future Enforcement Actions?,"
Advertising & State AG Alert
(March 31, 2020).
Contact: Suzanne Trivette
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"FTC Guidelines: Possible Civil Penalties to Deter Deceptive Influencer Marketing,"
Advertising & State AG Alert
(March 2, 2020).
Contact: Suzanne Trivette
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"Does the FTC’s Recent Influencer Guidance Address Robots?,"
Advertising & State AG Alert
(December 6, 2019).
Contacts: Holly A. Melton, Suzanne Trivette
Press Coverage
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ViaClean Technologies & PureShield File Suit Against Novalent, Ltd., & Inhold, LLC For Breach Of Contract, Fraud, Unfair Competition And Deceptive Trade Practices
November 20, 2020 — iCrowdNewswire
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ViaClean Technologies & PureShield File Suit Against Novalent, Ltd., & Inhold, LLC For Breach Of Contract, Fraud, Unfair Competition And Deceptive Trade Practices
November 17, 2020 — PR Newswire
Firm News & Announcements