Will Web3 and the Metaverse Give Rise to Brand Guidelines 3.0?
Publication | 05.24.23
Emerging technology leads to evolving brand guidelines. With the rise of e-commerce, trademarks were being copied and exploited in ways they had never been before, and guidelines began to emerge for internal and external teams online. Next, brands had to adapt to social media. The Federal Trade Commission began to against influencers, and brands had to carefully monitor what claims influencers were making. Brands also had to attentively manage how their own employees were interacting with social media.
Read the complete article in Retail in the Metaverse and Beyond.
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Publication | 06.24.26
How to Reduce the Risk of Commercial Disputes Through Better Contracts
As a disputes lawyer, I come across many disputes that were entirely avoidable, and it is fair to say that commercial disputes are among the most costly and disruptive events a business can face. They consume management time, damage commercial relationships, generate significant legal costs, and — in severe cases — threaten the viability of an enterprise altogether. Yet a significant proportion of disputes that find their way into arbitration tribunals, courtrooms, or mediation suites are not the product of bad faith or genuinely irreconcilable differences. They are, at their root, the product of poorly drafted contracts: documents that failed to anticipate risk, allocate responsibility clearly, or provide workable mechanisms for resolving problems when they arise.
Publication | 06.18.26
Summer Hires Can Leverage AI and Still Produce Signature Work
Publication | 06.15.26
Publication | 06.11.26
