Expanding the Runway: Fashion and the Metaverse

Through the metaverse, the global fashion marketplace is experiencing unprecedented digital transformation that will fundamentally reimagine and expand how consumers experience fashion. The power of the metaverse does not end in its untapped monetary valuation (estimated at $800 billion over the next 10 years); it also provides a digital platform that creates new ways for global companies to connect with their consumers. With all that this medium has to offer, it is no surprise that major fashion brands are tuning in and entering the metaverse in droves.

Read the complete article in Retail in the Metaverse and Beyond.