Brand Protection

Overview

As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement and Counseling Capabilities

Key Industries Served

  • Apparel
  • Food and Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail and Consumer Products
  • Travel
  • Sports

Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...

Professionals

Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...

Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...