Howard Michael

Partner

Overview

From emerging startups to Fortune 100 companies, clients turn to Howard Michael to protect their most valuable intellectual property assets and to draw on his deep trademark and advertising expertise. Boards of directors, CEOs, General Counsels, and senior marketing executives rely on Howard to guide them through their most consequential business challenges around the globe.

Howard is a co-chair of Crowell & Moring's Advertising and Brand Protection Group. With more than 25 years of counseling and litigation experience spanning trademarks, copyright, unfair competition, unfair and deceptive trade practices, and false advertising, he represents many of the world’s largest companies and supports several of the most recognized brands. Howard manages large international trademark portfolios and regularly counsels clients on claim substantiation and compliance with applicable regulations and laws, both in the United States and abroad.

As a litigator, Howard represents clients in federal district court proceedings, Trademark Trial and Appeal Board opposition and cancellation actions, arbitration proceedings, and domain name disputes under the Uniform Dispute Resolution Policy. He also has significant experience leading cross-border disputes across multiple jurisdictions. Howard brings a particular focus to trademark counterfeiting matters, working closely with the courts, U.S. Customs and Border Protection, the U.S. Marshals Service, and international customs authorities to intercept counterfeit goods, obtain injunctive relief, and coordinate ex parte seizures.

Howard brings particular depth in counseling technology-driven companies on all aspects of trademark and advertising law. His clients span a broad range of industries, including foodservice and beverage equipment and technologies, social media, data security and privacy, alternative energy solutions, food and beverages, apparel, banking and finance, credit offerings, sporting goods, employee benefits, furniture, pharmaceuticals, infrastructure, electrical devices, and home and consumer goods.

A frequent speaker on current trademark issues, Howard joined Crowell & Moring from Brinks Gilson & Lione, where he was a shareholder.

Career & Education

    • University of Michigan, B.A., political science, 1993
    • Boston University School of Law, J.D., 1998
    • University of Michigan, B.A., political science, 1993
    • Boston University School of Law, J.D., 1998
    • Illinois
    • U.S. District Court for the Northern District of Illinois
    • U.S. Court of Appeals for the Second Circuit
    • U.S. Court of Appeals for the Seventh Circuit
    • Illinois
    • U.S. District Court for the Northern District of Illinois
    • U.S. Court of Appeals for the Second Circuit
    • U.S. Court of Appeals for the Seventh Circuit
  • Professional Activities and Memberships

    • International Trademark Association 
    • American Intellectual Property Law Association 
    • Chicago Bar Association 
    • Intellectual Property Owners Association

    Professional Activities and Memberships

    • International Trademark Association 
    • American Intellectual Property Law Association 
    • Chicago Bar Association 
    • Intellectual Property Owners Association

Howard's Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...

Representative Matters

  • Represented a famous baking company in trademark infringement litigation involving the national launch of a product line and issues including fair use and geographic rights. 
  • Coordinated the seizure of illegally imported counterfeit goods into the United States; obtained temporary restraining orders, preliminary injunctions, ex parte seizure orders, and final judgments against several defendants. 
  • Coordinated several worldwide trademark clearance projects in the alternative energy fields. 
  • Secured federal trademark protection in connection with iconic athletic footwear. 
  • Coordinated foreign trademark litigation directed to counterfeit cargo goods. 
  • Assisted a not-for-profit client in developing and licensing a groundbreaking online course for Chicago public school students.

Howard's Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...

Recognition

  • Chambers USA: Intellectual Property: Trademark, Copyright & Trade Secrets - Illinois, 2025–2026
  • World Trademark Review Global Leaders: Private Practice, Global Leader, 2025–2026
  • World Trademark Review 1000, Illinois
    Silver Band, Prosecution and Strategy, 2020–2021
    Silver Band, Enforcement and Litigation, 2020–2021
    Bronze Band, Prosecution and Strategy, 2018–2019
    Bronze Band, Enforcement and Litigation, 2017–2019 
  • Managing Intellectual Property Magazine: IP Star, 2020 
  • National Law Review: Go To Thought Leader, 2019 
  • Leading Lawyers Network: Leading Intellectual Property Lawyer, 2010–2016

Howard's Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...

Howard's Insights

Firm News | 1 min read | 07.30.26

Crowell & Moring Earns National Recognition in Managing IP’s 2026 USA IP Stars Rankings

Chicago – July 30, 2026: Managing Intellectual Property has recognized nine Crowell & Moring attorneys and five practice areas in its 2026 IP Stars rankings for the United States, underscoring the depth, breadth, and technical strength of the firm’s global Intellectual Property practice, which includes more than 100 attorneys, patent agents and technical advisors. The guide “covers a variety of IP practice areas and more than 80 jurisdictions, making it the most comprehensive and widely respected IP practitioner guide in the legal profession.”  ...