Suzanne Giammalva
Overview
When businesses need assistance with brand management and protection or representation in litigation, challenges before the National Advertising Division of the Council of Better Business Bureaus, or government investigations, Suzanne Giammalva offers practical and effective counsel to reduce exposure and solve disputes. Working collaboratively with her clients and colleagues, Suzanne assesses clients’ primary goals, develops legal strategies through research, drafts key legal documents, and engages with the NAD and government entities on behalf of clients.
Career & Education
- Georgetown University, B.A., 2016
- New York University School of Law, J.D., 2019
- New York
Suzanne's Insights
Client Alert | 4 min read | 12.31.25
Raising the Bar: New York Expands Consumer Protection Law with FAIR Business Practices Act
New York Governor Kathy Hochul has signed into law the most significant update to New York’s consumer protection law in 45 years — the Fostering Affordability and Integrity through Reasonable Business Practices Act, or FAIR Business Practices Act — expanding the scope of the state’s authority to now challenge unfair and abusive business practices. The measure, backed by New York Attorney General (“AG”) Letitia James and signed on December 19, 2025, amends New York’s General Business Law § 349, giving regulators new tools to protect consumers and promote fair marketplace practices.
Client Alert | 6 min read | 11.13.25
Blog Post | 09.25.25
Blog Post | 02.20.25
Representative Matters
- Representing healthcare companies in complex antitrust lawsuit involving allegations of unfair drug pricing.
- Representing the U.S. commercial television industry in copyright royalties proceeding involving extensive discovery and hearings to determine the allocation of millions of dollars in cable royalties among several parties.
- Defending fashion design company in litigation involving allegations of copyright infringement and breach of contract.
- Representing international automobile manufacturer in trademark opposition related to mark covering automobile brokerage services.
- Assisting luxury fashion house with corporate governance and counseling related to ESG claims and marketing.
- Defended household goods company in National Advertising Division proceeding related to accusations of misleading anti-microbial claims and received favorable decision for the client.
- Represented large automobile company in negotiating multistate attorney general settlement related to marketing practices.
- Advised large brand management company on clearing different intellectual property aspects of considered designs.
- Defended and represented biotech company in parallel litigations alleging theft of trade secrets, unfair competition, and false advertising.
Suzanne's Insights
Client Alert | 4 min read | 12.31.25
Raising the Bar: New York Expands Consumer Protection Law with FAIR Business Practices Act
New York Governor Kathy Hochul has signed into law the most significant update to New York’s consumer protection law in 45 years — the Fostering Affordability and Integrity through Reasonable Business Practices Act, or FAIR Business Practices Act — expanding the scope of the state’s authority to now challenge unfair and abusive business practices. The measure, backed by New York Attorney General (“AG”) Letitia James and signed on December 19, 2025, amends New York’s General Business Law § 349, giving regulators new tools to protect consumers and promote fair marketplace practices.
Client Alert | 6 min read | 11.13.25
Blog Post | 09.25.25
Blog Post | 02.20.25
Recognition
- Legal Aid Society: Pro Bono Publico Award, 2021
Suzanne's Insights
Client Alert | 4 min read | 12.31.25
Raising the Bar: New York Expands Consumer Protection Law with FAIR Business Practices Act
New York Governor Kathy Hochul has signed into law the most significant update to New York’s consumer protection law in 45 years — the Fostering Affordability and Integrity through Reasonable Business Practices Act, or FAIR Business Practices Act — expanding the scope of the state’s authority to now challenge unfair and abusive business practices. The measure, backed by New York Attorney General (“AG”) Letitia James and signed on December 19, 2025, amends New York’s General Business Law § 349, giving regulators new tools to protect consumers and promote fair marketplace practices.
Client Alert | 6 min read | 11.13.25
Blog Post | 09.25.25
Blog Post | 02.20.25
Insights
Will Web3 and the Metaverse Give Rise to Brand Guidelines 3.0?
|05.24.23
Retail in the Metaverse and Beyond
Expanding The Runway: What Fashion Brands Need To Know About Entering The Metaverse
|05.16.23
World Trademark Review
CAFC Illumina Clarification Is Good News For Diagnostics Innovators
|09.02.20
Intellectual Asset Management
Crowell Atelier Fall 2025: E-Commerce in the Age of AI
|09.25.25
Crowell & Moring’s Retail & Consumer Products Law Observer
Northern District of California Wipes Away EYECONIC / EYE-CONIC Trademark Litigation
|09.23.24
Crowell & Moring’s Retail & Consumer Products Law Observer
Authorities Go for Gold on Fake Fashion Enforcement as Paris Olympics Begin
|07.26.24
Crowell & Moring’s Retail & Consumer Products Law Observer
Suzanne's Insights
Client Alert | 4 min read | 12.31.25
Raising the Bar: New York Expands Consumer Protection Law with FAIR Business Practices Act
New York Governor Kathy Hochul has signed into law the most significant update to New York’s consumer protection law in 45 years — the Fostering Affordability and Integrity through Reasonable Business Practices Act, or FAIR Business Practices Act — expanding the scope of the state’s authority to now challenge unfair and abusive business practices. The measure, backed by New York Attorney General (“AG”) Letitia James and signed on December 19, 2025, amends New York’s General Business Law § 349, giving regulators new tools to protect consumers and promote fair marketplace practices.
Client Alert | 6 min read | 11.13.25
Blog Post | 09.25.25
Blog Post | 02.20.25




