Background - Practices (Details)

Technology and Brand Protection


As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.

Crowell & Moring’s global, cross-disciplinary brand protection team helps leading companies and entrepreneurs protect, commercialize, and bring new innovations to market, compete in the increasingly data-driven economy, mitigate risk, enforce rights, resolve disputes, and navigate a dynamic regulatory environment.

Enforcement and Counseling Capabilities

Related Practices

Key Industries Served

  • Apparel
  • Food and Beverage
  • Government Contracts/Defense
  • Industrial Equipment
  • Pharma
  • Retail and Consumer Products
  • Travel
  • Sports