Brand Protection
Overview
As digital transformation shapes the business landscape, weaving technology into the fabric of nearly every aspect of product development and marketing activities, companies find themselves operating in an increasingly complex environment. In this landscape, managing intellectual property assets requires a combination of familiarity with cutting-edge technology, sophisticated transactions, and a mastery of domestic and international laws and regulations. At the same time, protecting hard-earned brand recognition demands an understanding of the many facets of today’s hyper-connected, digitally-focused world.
Contacts
Insights
Client Alert | 2 min read | 06.11.26
Synthetic Performers, Real Consequences: Implications of Trailblazing New York AI Ad Law
On December 11, 2025, New York Governor Kathy Hochul signed S.8420-A/A.8887-B into law. This first-in-the-nation legislation, called the New York AI Synthetic Performers Disclosure Law, is intended to protect consumers and promote transparency in the age of AI advertising. This law represents a meaningful shift in the legal landscape for AI advertising. For the first time in any U.S. jurisdiction, the mere use of an AI-generated human likeness in a commercial advertisement triggers an affirmative disclosure obligation. The practical implications are significant, particularly for e-commerce retailers, digital advertisers, and agencies that have integrated AI-generated human imagery into high-volume creative workflows.
Event | 04.09.26
A Journey of a Dupe: Crossing the Line from Dupe to Counterfeit
Speaking Engagement | 04.09.26
Firm News | 2 min read | 02.03.26
World Trademark Review Ranks Crowell & Moring in WTR 1000 2026 Guide
Insights
SCOTUS Skeptical That Bad Spaniels Is Parody, But Questions Need To Overturn Rogers
|03.23.23
IPWatchdog
- |
02.14.23
World Trademark Review
Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators
|07.28.22
Business of Fashion
AI-Powered Chatbots: Mythical Super Creature or Legal Trojan Horse
|06.02.23
Crowell & Moring’s Retail & Consumer Products Law Observer
The EU Data Strategy: Part 4 – New Intermediaries to Facilitate DataSharing
|09.21.22
Crowell & Moring’s Data Law Insights
The EU Data Strategy: Part 3 – B2G and G2B Data Sharing
|09.14.22
Crowell & Moring’s Data Law Insights
The EU Data Strategy: Part 2 – Data Sharing in a Harmonized Playing Field
|09.07.22
Crowell & Moring’s Data Law Insights
The EU Data Strategy: Part 1 – A Complex Attempt to Unlock Data
|08.31.22
Crowell & Moring’s Data Law Insights
Professionals
Insights
Client Alert | 2 min read | 06.11.26
Synthetic Performers, Real Consequences: Implications of Trailblazing New York AI Ad Law
On December 11, 2025, New York Governor Kathy Hochul signed S.8420-A/A.8887-B into law. This first-in-the-nation legislation, called the New York AI Synthetic Performers Disclosure Law, is intended to protect consumers and promote transparency in the age of AI advertising. This law represents a meaningful shift in the legal landscape for AI advertising. For the first time in any U.S. jurisdiction, the mere use of an AI-generated human likeness in a commercial advertisement triggers an affirmative disclosure obligation. The practical implications are significant, particularly for e-commerce retailers, digital advertisers, and agencies that have integrated AI-generated human imagery into high-volume creative workflows.
Event | 04.09.26
A Journey of a Dupe: Crossing the Line from Dupe to Counterfeit
Speaking Engagement | 04.09.26
Firm News | 2 min read | 02.03.26
World Trademark Review Ranks Crowell & Moring in WTR 1000 2026 Guide
Contacts
Insights
Client Alert | 2 min read | 06.11.26
Synthetic Performers, Real Consequences: Implications of Trailblazing New York AI Ad Law
On December 11, 2025, New York Governor Kathy Hochul signed S.8420-A/A.8887-B into law. This first-in-the-nation legislation, called the New York AI Synthetic Performers Disclosure Law, is intended to protect consumers and promote transparency in the age of AI advertising. This law represents a meaningful shift in the legal landscape for AI advertising. For the first time in any U.S. jurisdiction, the mere use of an AI-generated human likeness in a commercial advertisement triggers an affirmative disclosure obligation. The practical implications are significant, particularly for e-commerce retailers, digital advertisers, and agencies that have integrated AI-generated human imagery into high-volume creative workflows.
Event | 04.09.26
A Journey of a Dupe: Crossing the Line from Dupe to Counterfeit
Speaking Engagement | 04.09.26
Firm News | 2 min read | 02.03.26
World Trademark Review Ranks Crowell & Moring in WTR 1000 2026 Guide
