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Toni Michelle Jackson

Partner | She/Her/Hers
Partner | She/Her/Hers
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Areas of Focus

Overview

Toni Michelle Jackson, the managing partner of Crowell & Moring’s Minneapolis office, is a first-chair litigator whose extensive jury and bench trial experience is informed by over 15 years of government service. Clients rely on her to marshal the evidence presented during discovery and either win their case at summary judgment or try the case and win at trial. In particular, she leads class/collective actions, multidistrict litigations, and other complex litigation in federal and state courts. As chair of the State Attorneys General Practice Group, Toni provides advice and counsel to clients with State Attorneys General matters, including investigations, inquiries and litigation.

Toni frequently represents clients in federal courts across the country whose business interests require frequent interaction with government agencies. Drawing from her rich experience as Senior Trial Attorney at the U.S. Department of Justice, in the Employment Litigation Section of the Civil Rights Division, she represents clients on commercial litigation, labor and employment, and regulatory enforcement matters.

Prior to joining Crowell, Toni served as Deputy Attorney General in the District of Columbia Office of Attorney General (OAG). In this role, she acted as co- or lead counsel in several bench and jury trials alleging violations of federal and D.C. laws. Toni routinely negotiated successful resolutions of significant cases for the District of Columbia and participated in dozens of mediations to achieve the best results for her clients. While at OAG, Toni received the Attorney General’s Award for Outstanding Head of a Division in recognition of her significant contributions in the areas of leadership, service, and training.

Toni began her career as a law clerk to the Hon. Gerald W. Heaney of the U.S. Court of Appeals for the Eighth Circuit in Duluth, Minnesota. She later clerked for the Hon. John M. “Jack” Mason (Mag.) of the U.S. District Court for the District of Minnesota in St. Paul. Toni is a member of the District of Columbia Bar, Minnesota Bar, and the U.S. Supreme Court Bar.

Career & Education

    • District of Columbia
      Deputy Attorney General, Office of the Attorney General: Public Interest Division, 2018–2021
      Chief, Equity Section, 2015–2018
      Chief, Civil Litigation Division, General Litigation Section III, 2008
      Assistant Attorney General, Civil Litigation Division, Equity Section and General Litigation Section II, 2006–2008
    • Department of Justice: Civil Rights Division
      Senior Trial Attorney, Employment Litigation Section, 2008–2015
    • District of Columbia
      Deputy Attorney General, Office of the Attorney General: Public Interest Division, 2018–2021
      Chief, Equity Section, 2015–2018
      Chief, Civil Litigation Division, General Litigation Section III, 2008
      Assistant Attorney General, Civil Litigation Division, Equity Section and General Litigation Section II, 2006–2008
    • Department of Justice: Civil Rights Division
      Senior Trial Attorney, Employment Litigation Section, 2008–2015

    • The George Washington University, B.B.A., 1988
    • University of Minnesota Law School, J.D., 1991
    • The George Washington University, B.B.A., 1988
    • University of Minnesota Law School, J.D., 1991

    • District of Columbia
    • Minnesota
    • Supreme Court of the United States
    • U.S. Court of Appeals for the Eighth Circuit
    • U.S. District Court for the District of Columbia
    • Superior Court of the District of Columbia
    • U.S. District Court for the District of Minnesota
    • U.S. District Court for the Northern District of Illinois, Trial Bar
    • U.S. District Court for the Eastern District of Michigan
    • District of Columbia
    • Minnesota
    • Supreme Court of the United States
    • U.S. Court of Appeals for the Eighth Circuit
    • U.S. District Court for the District of Columbia
    • Superior Court of the District of Columbia
    • U.S. District Court for the District of Minnesota
    • U.S. District Court for the Northern District of Illinois, Trial Bar
    • U.S. District Court for the Eastern District of Michigan

Toni's Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

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Representative Matters

  • Won summary judgment in the USDC for the District of Columbia on behalf of a major railroad in multidistrict litigation alleging multibillion-dollar conspiracy to fix fuel prices.
  • Obtained summary judgment in the Northern District of Illinois on Class and Collective Action FLSA and state law claims for a client, while continuing to represent the client in two additional wage and hour collective and class actions brought under the FLSA and state wage and hour laws pending in federal courts across the country.
  • Won summary judgment in federal court in Ft. Pierce, Florida on behalf of a client in a single plaintiff wage and hour lawsuit.
  • Represent an educational institution in preparing a response to the D.C. Office of the Attorney General inquiry regarding privacy practices.
  • Represent a leading e-commerce platform in a major antitrust lawsuit filed by the D.C. Attorney General challenging the company’s pricing policies nationwide.
  • Represent a pharmacy industry company in a D.C. Office of the Attorney General inquiry into a cybersecurity incident.
  • Represent D.C. contractors in class action alleging violations of D.C. Wage and Hour laws.
  • Represented a major international company in defense of a class action alleging a defective product.
  • Represented a major automobile manufacturer in multiple consolidated nationwide class actions alleging vehicle performance defects, breach of warranty, fraud and consumer protection claims.
  • Represented a major beverage company in prosecuting a lawsuit alleging trademark infringement.
  • Represented a leading online retailer in a multistate Attorneys General investigation into driver tips.

Toni's Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

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Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

Client Alert | 4 min read | 08.07.26

Missouri AG Sues Kansas City Over Race- and Sex-Based Contracting Program

Blog Post | 08.07.26

Missouri AG Sues Kansas City Over Race- and Sex-Based Contracting Program

Blog Post | 08.03.26

AG Watch: Minn. Defends Prediction Markets Ban

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Practices

Industries

Toni's Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

View All Insights