Fan Cheng

Counsel

Overview

Fan Cheng focuses her practice on trademark prosecution and litigation, copyright law, domain name disputes, trade dress and design protection. She strives to bring a holistic, business-first approach when representing clients across industries—from consumer goods to pharmaceutical products.

Fan has developed extensive experience in trademark and design clearance and prosecution, portfolio management, and enforcement. She works closely with clients and counsel around the world to develop and maintain their trademark portfolios. Fan works with both domestic and international clients, providing an understanding of the commercial needs and concerns of global clients.

Fan’s litigation experience includes representing clients in civil litigation in federal district court and Section 337 proceedings before the International Trade Commission.

Fan also works for pro bono clients in collaboration with Lawyers for the Creative Arts and the International Trademark Association.

Career & Education

    • Global IP Law Group
      Summer Associate, May 2018–July 2018
    • Tesla
      Extern, January 2018–April 2018
    • American Medical Association
      Extern, August 2017–November 2017
    • Illinois Legal Aid Online
      Access to Justice Technology Fellow, May 2017–July 2017
    • Global IP Law Group
      Summer Associate, May 2018–July 2018
    • Tesla
      Extern, January 2018–April 2018
    • American Medical Association
      Extern, August 2017–November 2017
    • Illinois Legal Aid Online
      Access to Justice Technology Fellow, May 2017–July 2017
    • Renmin University of China, B.B.A., Business Administration, 2013
    • Renmin University of China, LL.B., Law, 2013
    • Northwestern University Pritzker School of Law, J.D., 2019
    • Renmin University of China, B.B.A., Business Administration, 2013
    • Renmin University of China, LL.B., Law, 2013
    • Northwestern University Pritzker School of Law, J.D., 2019
    • Illinois
    • Illinois
    • Mandarin
    • Mandarin

Fan's Insights

Client Alert | 4 min read | 12.30.25

Are All Baby Products Related? TTAB Says “No”

The United States Trademark Trial and Appeal Board (TTAB or Board) recently issued a refreshed opinion in the trademark dispute Naterra International, Inc. v. Samah Bensalem, where Naterra International, Inc. petitioned the TTAB to cancel Samah Bensalem’s registration for the mark BABIES' MAGIC TEA based on its own BABY MAGIC mark. On remand from the U.S. Court of Appeals for the Federal Circuit, the TTAB reconsidered an expert’s opinion about relatedness of goods based on the concept of “umbrella branding” and found that the goods are unrelated and therefore again denied the petition for cancellation....

Fan's Insights

Client Alert | 4 min read | 12.30.25

Are All Baby Products Related? TTAB Says “No”

The United States Trademark Trial and Appeal Board (TTAB or Board) recently issued a refreshed opinion in the trademark dispute Naterra International, Inc. v. Samah Bensalem, where Naterra International, Inc. petitioned the TTAB to cancel Samah Bensalem’s registration for the mark BABIES' MAGIC TEA based on its own BABY MAGIC mark. On remand from the U.S. Court of Appeals for the Federal Circuit, the TTAB reconsidered an expert’s opinion about relatedness of goods based on the concept of “umbrella branding” and found that the goods are unrelated and therefore again denied the petition for cancellation....