The Next Frontier — Surveillance & Personalized Pricing

Does your company use algorithms or consumer data to set or adjust prices? Are discounts or incentives for returning user specials based on data or algorithms? If so, you may be engaged in surveillance pricing — and the regulatory and litigation risk is growing fast. Surveillance pricing involves the use of personal data, including location, demographics, browsing and shopping history, and behavioral signals, to set individualized prices or offers. Companies engaged in these practices face exposure across antitrust, consumer protection, data privacy, civil rights, and false advertising laws, with high-risk states including California, New York, New Jersey, Illinois, Tennessee, and Washington, as well as growing federal scrutiny from the FTC.
 
Join Crowell partners Joanna Forster, Toni Michelle Jackson, and Jordan Ludwig for a focused discussion on the risks your business faces and the concrete steps you can take now — from reviewing your pricing practices and privacy policies to managing risks. This webinar is particularly relevant for companies in retail, e-commerce, hospitality, financial services, travel, entertainment, and ticketing. 

CLE Credit
This program is pending CLE credit in CA, CO, IL, NY, and TX. Credit hours are estimated and subject to each state’s approval and credit rounding rules. We will apply to have this program accredited in other jurisdictions upon request. CLE credit is only available for attendance at the live webinar. CLE credit is not available for viewing this program on-demand.