The FTC's New Rule on Consumer Reviews and Testimonials: Implications for Businesses with an Online Presence

It has been nearly two months since the Federal Trade Commission (FTC) announced its groundbreaking “Rule on the Use of Consumer Reviews and Testimonials” (the “Rule”). 

Using real-world examples from leading companies, members of Crowell’s FTC team will share tips and insights from our experiences working side-by-side with companies that heavily use consumer reviews and testimonials. We will also cover the specifics of the Rule, which addresses review suppression, insider reviews, incentivizing reviews, and AI in reviews – and threatens significant economic penalties for violations.

Our team will ensure that participants gain a thorough understanding of how to comply with the new regulations, avoid hefty penalties, and develop forward-looking strategies to maintain compliance. 

Join us to ensure your business is fully prepared to navigate and comply with the FTC's stringent new standards on consumer reviews and testimonials.