Comprehensive brand protection requires strategic and creative partnership with key stakeholders, and Virginia Marino is a proven, effective collaborator. Companies large and small trust Virginia to manage complex brand protection matters relating to trademarks, copyrights, domain names, and social media in the United States and around the world.
Virginia focuses her practice on all aspects of domestic and global brand protection, copyright, and unfair competition law. Her extensive trademark prosecution, counseling, and litigation practice includes the acquisition, maintenance, licensing, enforcement, and transfer of intellectual property. Virginia’s clients operate in a wide variety of industries, including life sciences, consumer goods, food and beverage, hospitality and travel, technology, and luxury goods. She has significant experience clearing pharmaceutical brand names for various large and midsized pharmaceutical companies as well as trademark prosecution, enforcement, and counseling experience in this field.
Virginia’s counseling practice emphasizes developing and implementing global trademark filing, prosecution, and enforcement strategies and programs, both in the United States and internationally. She also regularly counsels clients on copyright clearance, prosecution, and enforcement issues. Virginia has experience conducting due diligence and intellectual property audits and regularly provides advice on complex licensing and assignment issues.
As a litigator, Virginia represents clients in civil litigation in federal district court and Trademark Trial and Appeal Board opposition and cancellation actions, and she has extensive experience with domain name disputes under the Uniform Dispute Resolution Policy. Virginia regularly assists clients with online intellectual property protection, including web-based trademark protection and vigilance. She has significant experience managing global enforcement actions and also has extensive in-house experience, as she was previously seconded to Accenture as in-house trademark counsel. Prior to joining Crowell & Moring, Virginia was a shareholder at Brinks Gilson & Lione.
Recognition
- World Trademark Review 1000: Bronze Band, Prosecution & Strategy, 2020–2021
- Crain's Chicago Business: Notable Women in Law, 2020, 2022
- Managing Intellectual Property: Notable Practitioner, 2020
Affiliations
Professional Activities and Memberships
- American Bar Association
- Illinois State Bar Association
- International Trademark Association
Speeches & Presentations
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"Conversation with the Trademark Trial and Appeal Board," IPLAC Annual IP Symposium
(November 3, 2022).
Moderator: Virginia Marino.
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“Fundamentals of Trademark Law in Global Marketplace 2022” Practicing Law Institute
(June 24, 2022).
Faculty Speaker: Virginia Marino.
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“Boardroom: Trademark Challenges and Opportunities in the Pharmaceutical Industry,” WTR Connect
(October 13, 2020).
Speakers: Virginia Marino, Howard Michael.
Publications
Client Alerts & Newsletters
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"Recent Sixth Circuit Decision in Ohio State University v. Redbubble, Inc. May Burst the Bubble for Online Marketplaces' Defenses of Non-Infringement,"
IP Insights
(May 19, 2021).
Contacts: Virginia Wolk Marino, Emily Kappers
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"U.S. Copyright Office and Lawmakers Agree: The DMCA Fails to Function in the New Millennium,"
IP Insights
(June 8, 2020).
Contacts: Virginia Wolk Marino, Emily Kappers
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"Federal Circuit Deems Multi-Color Product Packaging Marks Inherently Distinctive,"
IP Insights
(April 29, 2020).
Contacts: Virginia Wolk Marino, Emily Kappers
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"3M Uses Trademark Law to Combat COVID-19-Related Price-Gouging Scheme,"
IP Insights
(April 22, 2020).
Contact: Virginia Wolk Marino
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"USPTO Now Requires U.S. Licensed Attorneys in all Trademark Matters,"
IP Insights
(August 5, 2019).
Contacts: Virginia Wolk Marino, Emily Kappers
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"USPTO Issues Examination Guide on Trademark Applications for Cannabis and Cannabis-Related Goods and Services,"
IP Insights
(June 11, 2019).
Contacts: Virginia Wolk Marino, Emily Kappers
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"Fight Over ZERO Trademark Remanded Back to Trademark Trial and Appeal Board After Federal Circuit Broadens Test for Generic Trademarks,"
IP Insights
(August 16, 2018).
Contacts: Jeffery A. Handelman, Virginia Wolk Marino
Press Coverage
Firm News & Announcements