Advertising Transactions and Agreements
Overview
When brands and companies make their most significant marketing investments, they want advertising and media lawyers who successfully and regularly handle such. Recognizing that content is indeed king and brand protection is a priority, companies need transactional lawyers with substantial industry knowledge and experience in trademark and copyright law. Companies that understand the power of this combination turn to Crowell & Moring’s Advertising and Media team for mission-critical marketing endeavors. The stakes are too high to choose otherwise.
Insights
Firm News | 2 min read | 07.20.20
Legal 500 United States Ranks Crowell & Moring in Five Practice Areas in 2020 Guide
Washington – July 20, 2020: Crowell & Moring LLP has been recommended in five practice areas in the 13th edition of the Legal 500 United States. In addition, partner Daniel R. Forman, co-chair of the firm’s Government Contracts Group and Management Board member, has been named to Legal 500’s “Hall of Fame” for Government Contracts, and antitrust counsel Megan Wolf has been named a Rising Star.
Representative Matters
- For a variety of leading brands we have negotiated creative and media agency agreement engagements with agency holding companies, including Publicis, WPP, Interpublic Group, Dentsu, and Omnicom.
- On behalf of leading financial services, telecommunications, retail, fashion, food, appliance, and technology brands, we help secure rights to produce and use digital content and talent through forward-thinking negotiation with sports and entertainment properties, unions, networks, and publishers.
- Represented one of the world’s leading auto manufacturers to launch an innovative P2P car sharing platform.
- Negotiated brand ambassador endorsement agreements for men’s apparel and culinary retail clients.
- Counseled an appliance manufacturer on national promotion in connection with Grammy Awards, including negotiation of music artist endorsement deal and media placements.
- Negotiated various adtech and media agreements for prominent political digital publishers.
- Negotiated branded video game development and marketing agreement for a leading quick service restaurant.
- Negotiated product placement and sponsorship agreements with video game developers for brands in a variety of industries.
Insights
Firm News | 2 min read | 07.20.20
Legal 500 United States Ranks Crowell & Moring in Five Practice Areas in 2020 Guide
Washington – July 20, 2020: Crowell & Moring LLP has been recommended in five practice areas in the 13th edition of the Legal 500 United States. In addition, partner Daniel R. Forman, co-chair of the firm’s Government Contracts Group and Management Board member, has been named to Legal 500’s “Hall of Fame” for Government Contracts, and antitrust counsel Megan Wolf has been named a Rising Star.
Professionals
Insights
Firm News | 2 min read | 07.20.20
Legal 500 United States Ranks Crowell & Moring in Five Practice Areas in 2020 Guide
Washington – July 20, 2020: Crowell & Moring LLP has been recommended in five practice areas in the 13th edition of the Legal 500 United States. In addition, partner Daniel R. Forman, co-chair of the firm’s Government Contracts Group and Management Board member, has been named to Legal 500’s “Hall of Fame” for Government Contracts, and antitrust counsel Megan Wolf has been named a Rising Star.