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ACI's 4th Advanced Forum on Resolving & Litigating Advertising Disputes

March 12-13, 2015 • New York, NY

Site: The Carlton Hotel
Address: 88 Madison Avenue, Between 28th and 29th Street, New York, NY

Today, with competitors, government agencies, and the plaintiffs class action bar breathing down their necks, companies must tread very cautiously when advertising their products. The FTC has ramped up its enforcement efforts in digital and traditional media across the board, especially relating to health or green benefit claims as well as the proper use of disclaimers. Also, recent Supreme Court and Courts of Appeals decisions have greatly impacted the procedures and strategies pertaining to Lanham Act cases and class action litigation, not the least of which are obtaining injunctive relief or challenging class certification, respectively. Along with the foregoing venues, the NAD remains an effective forum for dispute resolution.

In addition to the disputes brought in the foregoing bodies, an alarming trend continues: the specter of class action litigation following an FTC investigation, Lanham Act case, or NAD resolution looms over the parties. And, of course, the common and critical thread running through the foregoing is the overarching issue of what constitutes proper scientific evidence of claims. Ultimately, understanding how to navigate the modern advertising minefield will further compliance and cost-minimization goals of your company or client.

ACI’s fourth advanced forum on Resolving and Litigating Advertising Disputes is designed to arm you and your team with the tools you need to minimize the risk of disputes at the outset, or to maximize success in bringing or defending against challenges to advertising claims.

Chris Cole is speaking on the topic "Navigating the Lanham Act Litigation Frontier—Determining When to Bring Claims; Fighting for an Injunction; Obtaining Proper Relief."

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