ACI - Green Marketing Compliance Summit
April 17-18, 2013
The FTC’s issuance of its final Guides for the Use of Environmental Marketing Claims (“Green Guides”) has placed a renewed spotlight on green marketing campaigns, with a wave of enforcement activity all but certain. As companies grapple with the ins and outs of the final Green Guides, American Conference Institute (ACI) is pleased to announce its 2nd Green Marketing Compliance Summit, bringing together nationally renowned attorneys to provide the most comprehensive insight into the future of green advertising claims, providing a toolkit to effectively prepare for the changes.
Chris Cole is giving the opening remarks and is speaking on "Avoiding Compliance Errors, Penalties, and Lawsuits: Substantiating Green Marketing Claims in a Precise yet Cost-Effective Manner."
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