Background - News & Events (Landing) 2016
Past Events

ACI - Advertising Claims Substantiation Boot Camp

January 24-26, 2018 • New York, NY

Site: The Park Lane Hotel
Address: 36 Central Park S, New York, NY 10019 View Map (view map)

The American Conference Institute will host their inaugural Advertising Claims Substantiation Boot Camp. Presenters will walk you through a deep-dive into the essentials of claims substantiation and in particular:

  • Successful strategies for modifying claims to maintain their integrity while remaining complaint
  • Tools to help you establish the right testing plans and designs for your claim
  • Skills to identify potential legal consequences of using current “trendy” claims
  • Tips for identifying common claims pitfalls and how to evade them

Partner Christopher A. Cole will be speaking as part of a panel titled “Put it to the Test: Evaluating the Degree of Substantiation Necessary to Back Your Claim” January 25th at 11:15 am. 

Official Event Website
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