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Here We Go Again: DFARS Changes to the "Only One Offer" Rule

Client Alert | 1 min read | 07.30.19

As we noted in a recent post, for several years, the Defense Federal Acquisition Regulation Supplement (DFARS) has contained a rule at DFARS 215.371-3(a) that if only one offer is received, even if submitted with the expectation of competition, the adequate price competition exception from the requirement to submit certified cost or pricing data does not apply unless an official at a level above the Contracting Officer (CO) approves the determination that the price is reasonable. On June 28, 2019, DoD issued a final rule to implement Section 822 of the Fiscal Year 2017 National Defense Authorization Act, which eliminates DFARS 215.371-3(a) and, thus, the applicability of the adequate price competition exception under FAR 15.403-1(b)(1) to single-offer situations. The rule also, among other things:

  • Streamlines the existing requirements at DFARS 215.371-3(b), with additional emphasis on the requirement to obtain certified cost or pricing data when only one offer is received; and
  • Imposes responsibility on offerors for determining whether a subcontractor qualifies for an exception from the certified cost or pricing data requirement on the basis of adequate competition.

On July 16, 2019, DoD issued minor technical corrections to the rule, which is effective July 31, 2019.

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Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....