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Ariana Gilani

Associate
Associate
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Areas of Focus

Overview

Ariana Gilani is an associate in the firm’s Advertising and Brand Protection and Antitrust and Competition groups. Her practice spans transactions, investigations, litigation, compliance, and regulatory advice. She consistently applies a service-minded approach, carefully aligning legal strategies with her clients’ short-term and long-term goals.

In her advertising and brand protection practice, Ariana provides counsel on copyright protection, trademark prosecution and infringement, new advertising campaigns and product launches, marketing and sponsorship agreements, claim substantiation, and Federal Trade Commission (FTC) investigations.

As part of her antitrust and competition practice, Ariana advises clients on proposed mergers and investigations and assists with ongoing litigation and filings.

While in law school, she was a member of The George Washington Law Review, a student attorney in GW Law’s Intellectual Property & Technology Law Clinic, served in leadership roles in the Student Intellectual Property Law Association and GW Law First Generation Professionals Association, and competed as a finalist in GW Law’s 2025 Rothwell Intellectual Property Law Moot Court Competition.

Career & Education

    • U.S. Copyright Office
      Office of the General Counsel, Law Clerk, 2024
    • U.S. District Court for the District of Columbia
      Judicial Intern, Judge Zia M. Faruqui, 2024
    • U.S. Copyright Office
      Office of the General Counsel, Law Clerk, 2024
    • U.S. District Court for the District of Columbia
      Judicial Intern, Judge Zia M. Faruqui, 2024

    • The George Washington University Law School, J.D.,

      with honors, 2025

    • University of Georgia, A.B., magna cum laude, cognitive science, 2022
    • University of Georgia, B.B.A., magna cum laude, management, 2022
    • The George Washington University Law School, J.D.,

      with honors, 2025

    • University of Georgia, A.B., magna cum laude, cognitive science, 2022
    • University of Georgia, B.B.A., magna cum laude, management, 2022

    • District of Columbia
    • District of Columbia

Ariana's Insights

Client Alert | 3 min read | 02.11.26

Clicking All the Right Boxes: FTC Moves to Revive “Click-to-Cancel” Rule Following Eighth Circuit Vacatur

On July 8, 2025, the U.S. Court of Appeals for the Eighth Circuit vacated the Federal Trade Commission’s (FTC) Rule Concerning Subscriptions and Other Negative Option Plans, commonly known as the “Click-to-Cancel” rule. As detailed in a previous client alert, the rule was intended to regulate negative option plans[1]— such as subscriptions and automatic renewals — by imposing stringent requirements on businesses, including streamlined cancellation processes and enhanced disclosure obligations. The Eighth Circuit vacated the Click-to-Cancel rule because it found that the FTC had failed to comply with mandatory procedural requirements. As a result, the rule is no longer in effect, and businesses are not currently subject to its mandates....

View All Insights

Practices

Ariana's Insights

Client Alert | 3 min read | 02.11.26

Clicking All the Right Boxes: FTC Moves to Revive “Click-to-Cancel” Rule Following Eighth Circuit Vacatur

On July 8, 2025, the U.S. Court of Appeals for the Eighth Circuit vacated the Federal Trade Commission’s (FTC) Rule Concerning Subscriptions and Other Negative Option Plans, commonly known as the “Click-to-Cancel” rule. As detailed in a previous client alert, the rule was intended to regulate negative option plans[1]— such as subscriptions and automatic renewals — by imposing stringent requirements on businesses, including streamlined cancellation processes and enhanced disclosure obligations. The Eighth Circuit vacated the Click-to-Cancel rule because it found that the FTC had failed to comply with mandatory procedural requirements. As a result, the rule is no longer in effect, and businesses are not currently subject to its mandates....

View All Insights