Pricing Items in an Anti-Price Gouging World

Since the beginning of the COVID-19 crisis, Attorneys General and private counsel have been on the watch for price gouging. As a result, several large companies have become subject to Attorney General investigations, and others have been named defendants in class action lawsuits brought by unhappy consumers. As companies of all sizes consider price increases, they need to learn from these high-profile matters and become aware of the intricacies of price gouging laws in order to increase pricing and avoid liability. This webinar will explore how to assess state anti-price gouging laws, and discuss what happens when it goes wrong.

Topics include:

• Rules of the road in order to increase your price
• What to do when a CID has been issued
• What to expect if the Attorney General decides to go forward and how to be ready to defend yourself
• Analysis of recent AG enforcement actions