Copyright in the Metaverse: What Advertisers Need to Know

The landscape for advertisers and marketers has been shifting in an exciting direction. Over the past decade, industries have firmly embraced multichannel communication and brand building, creating a strategy based on a mix of traditional media and social media, with the persona of the “influencer” as the modern incarnation of brand communication. However, early adopters are on to the next, new universe for connecting with a different, wider, and younger audience around their brands: the metaverse.

Read the complete article in Retail in the Metaverse and Beyond.