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Copyright in the Metaverse: What Advertisers Need to Know

Publication | 05.24.23

The landscape for advertisers and marketers has been shifting in an exciting direction. Over the past decade, industries have firmly embraced multichannel communication and brand building, creating a strategy based on a mix of traditional media and social media, with the persona of the “influencer” as the modern incarnation of brand communication. However, early adopters are on to the next, new universe for connecting with a different, wider, and younger audience around their brands: the metaverse.

Read the complete article in Retail in the Metaverse and Beyond.

Insights

Publication | 06.24.26

How to Reduce the Risk of Commercial Disputes Through Better Contracts

As a disputes lawyer, I come across many disputes that were entirely avoidable, and it is fair to say that commercial disputes are among the most costly and disruptive events a business can face. They consume management time, damage commercial relationships, generate significant legal costs, and — in severe cases — threaten the viability of an enterprise altogether. Yet a significant proportion of disputes that find their way into arbitration tribunals, courtrooms, or mediation suites are not the product of bad faith or genuinely irreconcilable differences. They are, at their root, the product of poorly drafted contracts: documents that failed to anticipate risk, allocate responsibility clearly, or provide workable mechanisms for resolving problems when they arise....