Brands, How Well-Versed Are You in the Metaverse?

With the emergence of the “metaverse,” the global marketplace is experiencing unprecedented digital transformation, and brands are tuning in. This type of digital platform provides new opportunities for global companies to connect with their consumers. At the same time, it also offers a new opportunity for unauthorized brand exploitation and infringement. As companies seek to expand their presence in the metaverse, brands have been increasingly interested in how to protect their existing intellectual property from trademark infringement in the virtual world while also obtaining new metaverse-related trademark protection for their own brands.

Read the complete article in Retail in the Metaverse and Beyond.