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Brands, How Well-Versed Are You in the Metaverse?

Publication | 05.24.23

With the emergence of the “metaverse,” the global marketplace is experiencing unprecedented digital transformation, and brands are tuning in. This type of digital platform provides new opportunities for global companies to connect with their consumers. At the same time, it also offers a new opportunity for unauthorized brand exploitation and infringement. As companies seek to expand their presence in the metaverse, brands have been increasingly interested in how to protect their existing intellectual property from trademark infringement in the virtual world while also obtaining new metaverse-related trademark protection for their own brands.

Read the complete article in Retail in the Metaverse and Beyond.

Insights

Publication | 06.24.26

How to Reduce the Risk of Commercial Disputes Through Better Contracts

As a disputes lawyer, I come across many disputes that were entirely avoidable, and it is fair to say that commercial disputes are among the most costly and disruptive events a business can face. They consume management time, damage commercial relationships, generate significant legal costs, and — in severe cases — threaten the viability of an enterprise altogether. Yet a significant proportion of disputes that find their way into arbitration tribunals, courtrooms, or mediation suites are not the product of bad faith or genuinely irreconcilable differences. They are, at their root, the product of poorly drafted contracts: documents that failed to anticipate risk, allocate responsibility clearly, or provide workable mechanisms for resolving problems when they arise....