Forging a New Partnership: How Law Firms Can Escape Commoditization

In this two-part article, Crowell & Moring chairman Kent A. Gardiner addresses why law firms must reinvent relationships with clients in order to redefine the value they provide and avert the downward spiral of commoditization of their services. Gardiner writes, “We simply need to see this economic crisis as the opportunity it is, for the best law firms to rethink their business models, their talent-development models and their fundamental role as critical strategic advisers to, and advocates for, businesses they understand intimately.”

Part One: “Firms Need to Reinvent Relationships with Clients”

Part Two: “Reinvented Law Firms Emphasize Collective Knowledge”