Unilateral Effects in Homogeneous Products: Same Product, Different Analysis? - An ABA Antitrust Program

The concept of unilateral effects in merger analysis is well-outlined in the 2010 Merger Guidelines and has been posited as a theory of harm by the agencies in cases involving both differentiated and homogeneous products. However, much of the debate and commentary regarding unilateral effects focuses on differentiated products. This program will explore potential merger analysis methodologies and an array of economic tools to employ when analyzing mergers involving homogeneous products.