Strafford - Environmental Marketing: The New Green Guides

On Oct. 1, 2012, the Federal Trade Commission released its long awaited final revisions to its Guides for the Use of Environmental Marketing Claims ("Green Guides"). The revisions include new guidance on general environmental claims and on the use of certificates and seals of approval.

The FTC's revisions include new guidance on using terms like degradable, ozone-friendly, non-toxic and recyclable. The guides also provide guidance on claims that a product is made with renewable energy or renewable materials.

With changes to the Green Guides finalized, companies and their counsel must examine green marketing programs now, since noncompliance can lead to an investigation for deceptive marketing by the FTC or civil suits from competitors.

The authoritative panel examines the current legal environment surrounding green marketing, the changes to the Green Guides, and offers best practices to meet the guidance provided by the FTC so as to avoid unfair or deceptive green claims.

Bridget Calhoun is a member of the faculty.

Please click here to attend this program at 50% off. For more information: 1-800-926-7926 ext. 10 (ask for Environmental Marketing: The New Green Guides on 12/12/12 and mention code: ZDFCT).