IAB Legal Workshop - Online Advertising & Social Media

This is a workshop presented by Crowell & Moring and Interactive Advertising Bureau Belgium.

Advertisers wishing to use social media often expose themselves to a great number of legal issues - without necessarily being knowledgeable about that exposure. The presentation aims to inventory the various legal rules and principles that should be respected, inter alia in relation to the consumer/internet user, competing enterprises and the owners of operators of the social media concerned. Through a number of recent cases, the speakers will stress the importance of a sound legal preparation of online advertising campaigns using social media platforms such as blogs, Facebook, Netlog or chatsites.

Jan-Diederik Lindemans, senior associate and Christoph De Preter, counsel, both from Crowell & Moring LLP, will make a presentation at this workshop.

The Program is as follows:

12:15 Lunch

13:00 Introduction (Jan Decorte)

13:05 PowerPoint Presentation (Christoph De Preter and Jan-Diederik Lindemans)

14:00 End