IAB Academy - Production of a website/mini-site, Webanalytics & Social Marketing

Jan-Diederik Lindemans will speak at the Interactive Advertising Bureau Belgium Academy (IAB Academy) on the subject of Social Marketing. Discussion topics to include:

• What is social marketing
• Social marketing tools and applications
• Developing social marketing strategies
• Implementing social marketing
• Opportunities & dangers
• Measuring the impact
• Case studies