Building Your Brand Through Social Media: Ethical Implications and a How-to Guide for Powering Your Brand—LinkedIn and Beyond

This Coalition of Women's Initiatives in Law (New York chapter) program will explore how to successfully incorporate social media into your personal marketing and branding plan. The panel will illustrate how to effectively use various social media platforms, as well as provide an overview of potential pitfalls illustrated by recent cases.

Panelists:

• Jennifer Bergenfeld, Adjunct Professor of Business Ethics, Business & Society Program, Leonard N. Stern School of Business, New York University
• Paula T. Edgar, Principal, PGE LLC; President, Metropolitan Black Bar Association

Moderator:

• Marci Goldstein Kokalas, Attorney, Lazare Potter & Giacovas LLP

Program Agenda:
6:00-6:30 pm: Registration and Networking
6:30-8:00 pm: CLE Program
8:00-9:00 pm: Cocktail Reception

New York ethics CLE accreditation is pending.

Crowell & Moring is the host.