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Brand Activation Association's 37th Marketing Law Conference

Event | 11.09.15 - 11.11.15, 12:00 AM UTC - 12:00 AM UTC

Address

Chicago Marriott Downtown Magnificent Mile
540 N. Michigan Avenue, Chicago

Join colleagues from the nation’s leading brands and law firms at the industry’s most important marketing and advertising law conference. Topics include a deep dive into multiple aspects of digital and social media, consumer reviews, on-time behavioral advertising, big data, native advertising, branded entertainment, COPPA, SAG-AFTRA, celebrity talent and sponsorship deals, all aspects of domestic and global privacy, sweepstakes, contests and games, gift/ loyalty cards, FTC/Keynote, regulated industries (alcohol beverages et al), copyright, trademark and patents, Lanham Act, class actions, COPPA/CARU and FCC, FDA, CFPB and State AG enforcement, sports deals, ambush marketing and Gamification. Advanced practical knowledge from the experts as well as sessions suitable for all levels of practice.


David Ervin is speaking at this event. His topic: "Music Promotions, Concert Tour Sponsorships & Live Events: Securing Content Rights & Managing Risks." Laura Walther is also speaking. Her topic: "Advertising and Product Safety/CPSC and Other Agencies."


For more information, please visit these areas: Litigation and Trial, Product Risk Management

Participants

Insights

Event | 02.20.25

Has the Buss Stopped? Recoupment Today

Has the Buss Stopped? Recoupment Today: In 1997, the California Supreme Court decided Buss v. Superior Court. In Buss, the court concluded that a liability insurer that defended a mixed action could seek reimbursement from the insured for the defense costs associated with the claims that were not even potentially covered. Since then, numerous courts have held that insurers are entitled to recoup their defense costs associated with uncovered claims or causes of action. On the other hand, a significant number of courts have rejected insurers’ right to recoupment, at least in the absence of a policy provision granting the insurer that right. Some commentators have even suggested that the current judicial trend might be away from permitting insurers to recoup their defense costs. Is that correct? Has the Buss stopped? This panel of coverage experts will analyze insurers’ claimed right to recoupment today, and offer their perspectives on what the law on recoupment should perhaps be and might be in the future.

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