ACI - Advertising Claims Substantiation Boot Camp
Event | 01.23.18 - 01.25.18, 7:00 PM EST - 7:00 PM EST
Address
The Park Lane Hotel
36 Central Park S, New York, NY 10019
The American Conference Institute will host their inaugural Advertising Claims Substantiation Boot Camp. Presenters will walk you through a deep-dive into the essentials of claims substantiation and in particular:
- Successful strategies for modifying claims to maintain their integrity while remaining complaint
- Tools to help you establish the right testing plans and designs for your claim
- Skills to identify potential legal consequences of using current “trendy” claims
- Tips for identifying common claims pitfalls and how to evade them
Partner Christopher A. Cole will be speaking as part of a panel titled “Put it to the Test: Evaluating the Degree of Substantiation Necessary to Back Your Claim” January 25th at 11:15 am.
For more information, please visit these areas: Litigation and Trial, Product Risk Management
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