A Must-Attend Briefing to Explore Licensing in China
Event | 03.29.06 - 03.30.06, 12:00 AM UTC - 12:00 AM UTC
There is a vacuum for up and coming brands from the U.S., Canada and Europe. The Chinese consumer is eager to have access to those brands that showcase different lifestyles. Since Chinese consumers are unfamiliar with foreign brands, all designers can become popular brands with the right promotion and Chinese licensee operators. Attend this seminar to learn must-do strategies for licensing opportunities in China from the U.S. Department of Commerce along with this highly experienced panel of industry experts.
Enjoy a great setting, a look into the first-entry-advantage in China, network with an impressive array of industry experts, and gain information that you need to lead your company to new opportunities.
Additional Information:
Topics of Discussion
- How to manage your brand in China: Merchandising, Marketing and Risk Control
- Licensing law and Standard Licensing Agreements in China
- How to Choose the Right Licensing Partners
- Chinese IPR regime; Enforcing Your Intellectual Property Rights
- Utilizing ExIm Bank to sell your products overseas
- How to bring your revenue back to the U.S.A.
Crowell & Moring Participant:
Brian Peck will be presenting as part of this day long seminar on Exporting to China.
For more information, please visit these areas: International Trade
Insights
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Has the Buss Stopped? Recoupment Today: In 1997, the California Supreme Court decided Buss v. Superior Court. In Buss, the court concluded that a liability insurer that defended a mixed action could seek reimbursement from the insured for the defense costs associated with the claims that were not even potentially covered. Since then, numerous courts have held that insurers are entitled to recoup their defense costs associated with uncovered claims or causes of action. On the other hand, a significant number of courts have rejected insurers’ right to recoupment, at least in the absence of a policy provision granting the insurer that right. Some commentators have even suggested that the current judicial trend might be away from permitting insurers to recoup their defense costs. Is that correct? Has the Buss stopped? This panel of coverage experts will analyze insurers’ claimed right to recoupment today, and offer their perspectives on what the law on recoupment should perhaps be and might be in the future.
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