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U.S.-Korea Free Trade Agreement Text Made Public Providing Important Details on How Companies Can Capitalize on New Korean Market Access Opportunities

Client Alert | 1 min read | 06.04.07

The U.S. and Korean Governments have publicly released the text of the recently concluded U.S.-Korea Free Trade Agreement ("FTA"). The comprehensive 24 chapter agreement (over 1,000 pages) provides details on the schedule for the elimination of Korean tariffs on U.S. manufactured goods and agricultural products, new market access opportunities for U.S. financial and other service sectors, investment protection and Korean obligations to benefit U.S. companies in key sectors such as pharmaceuticals, autos, and intellectual property-related industries. The final legal text is scheduled to be signed on June 30 and then will be submitted to Congress for ratification. Our FTA team has been deeply involved throughout the entire negotiation process and is prepared to provide an in-depth analysis of the FTA and/or specific provisions which have an impact on your company's product or sector.

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Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

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