SBA OHA Confirms That the Submission Date for a Proposal with Pricing Controls Size Determination
Client Alert | 2 min read | 06.02.26
On April 8, 2026, the Small Business Administration’s (SBA) Office of Hearings and Appeals (OHA) denied an appeal arguing that a concern’s early submission of its proposal with pricing was an attempt to “end-run the regulations” for when size is determined. In Size Appeal of DecisionPoint Corporation, SBA No. SIZ-6379, OHA confirmed that a company’s size is determined on the date it submits its initial offer which includes price, even if the proposal is submitted in advance of the proposal submission deadline and the offeror becomes large before the provided deadline.
Background
The solicitation at issue stated that phase I proposals were due by December 9, 2024, and phase II proposals were due by April 10, 2025. The challenged concern, UNCOMN, submitted its phase I and phase II proposals with pricing by the December 9, 2024 phase I deadline. In a size protest to the area office, the appellant alleged that April 10, 2025 (the phase II deadline) was the operative date for determining size, and UNCOMN was large as of January 1, 2025 (per SAM.gov data). According to the appellant, that later date controlled because the proposal could still be amended and would not be evaluated until that date.
In December 2025, the SBA Area Office dismissed the protest as nonspecific under 13 C.F.R. § 121.1007, finding that the protest focused on UNCOMN’s alleged attempt to “exploit” the rules rather than showing that UNCOMN was not small on the pertinent date for size determination. Appellant then appealed to OHA.
OHA Decision
OHA denied the appeal and affirmed the Area Office’s ruling, explaining that 13 C.F.R. § 121.404(a) is clear: size is determined as of the date the concern submits its initial offer or response which includes price. Thus, OHA rejected the argument that the relevant date should be April 10, 2025 because that was when pricing would be final and considered by the agency. OHA also found that the appellant did not show that UNCOMN was large as of December 9, 2024, the date it submitted its priced offer. Instead, the January 1, 2025 SAM data supported that UNCOMN became large after it had already submitted its initial offer including price. Further, OHA stated that none of the 13 C.F.R. § 121.404(a) exceptions affecting the date of size determination applied.
Because UNCOMN’s size had to be assessed as of December 9, 2024, and not April 10, 2025, OHA found no basis to overturn the Area Office’s ruling.
Key Takeaway
For contractors competing for small business set-aside work, OHA’s decision in DecisionPoint highlights the importance of proposal submission timing. Even if a company subsequently grows to be other than small, allegations of unfairness or “exploitation of the regulations,” standing alone, will not succeed in challenging a size certification associated with early submission of the initial proposal with pricing. Rather, the key question will be whether the company was other than small on the date pricing data was submitted.
Contacts
Insights
Client Alert | 5 min read | 08.21.26
FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know
On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement.
Client Alert | 7 min read | 08.19.26
CMS’s Final Rule Bans Federal Medicaid Funding for Youth Gender-Affirming Care
Client Alert | 2 min read | 08.19.26




