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Out with the DUNS, In with the UEI: GSA Announces Transition Deadline for April 2022

Client Alert | 1 min read | 08.10.21

On July 28, 2021, the GSA shared a blog post on its outreach site, GSA Interact, announcing the final transition deadline of April 4, 2022, from using the 9-digit Data Universal Numbering System (DUNS number) to the new 12-digit alphanumeric Unique Entity ID (UEI) codes in SAM.gov.  On that date, no new DUNS numbers will be issued, and only the new UEI will be provided in SAM.gov data and reports.  All entities already registered in SAM.gov have been assigned a UEI, which is viewable in the entity registration record in SAM.gov.  Contractors should prepare their own internal systems and processes to accept the new UEI numbers and to stop using the DUNS number for federal awards processes by April 2022.

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Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

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