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Not Just the FAR, SAM.gov Gets Overhauled Too

Client Alert | 2 min read | 09.04.25

The System for Award Management (SAM, available at sam.gov) is set to incorporate Revolutionary FAR Overhaul (RFO) changes as early as the first quarter of 2026. The RFO process, which began earlier this year, will trigger matching changes to representations and certifications in SAM.gov.

SAM currently requires three types of representations and certifications when registering an entity:

  Type of Representation & Certification

  Description

  Type 1: Entity-level 

  Representations and certifications that are specific to the entity

  Type 2: Procurement-specific

  Representations and certifications that are specific to the procurement

  Type 3: By Submission of Offer

  Representations and certifications that do not collect information at all from the       
  entity registering 

With the RFO changes, SAM will continue to collect Type 1 (entity-level) representations and certifications but cease collecting Types 2 and 3 representations and certifications which will instead be collected on a solicitation or contract basis. Additionally, to the extent that the RFO removes representations and certifications from the FAR, those representations and certifications will be removed from SAM and procurement-level collection entirely.

The government plans to release a full list of RFO-related changes to the SAM representations and certifications, as well as plans for system changes and implementation timelines, by the end of 2025. RFO-related changes to SAM.gov are not expected to be implemented before January 2026.

Key Takeaways

  • Potential benefits to contractors. Overall, these planned updates to SAM should enable businesses to provide more precise representations and certifications and hopefully to complete registrations and annual renewals with greater ease.
  • Ensure accuracy of SAM representations and inclusion of all necessary representations in proposals. Until these changes are in force, contractors could be asked to make unnecessary or duplicative representations in certain cases. For example, some representation requirements might already have been removed from the FAR yet remain in SAM, or agencies might require procurement-specific representations even though the contractor already made an annual representation in its SAM registration. Companies should be sure that their SAM registration representations are accurate and that each solicitation is reviewed closely for any additional or duplicative representations to ensure consistency in representations and to ensure proposals are complete.
  • Ensure prompt annual updates and monitor SAM representations closely. The SAM registration creation and update user interfaces have been undergoing changes throughout this year and those updates continue. Those changes, in conjunction with this period of RFO-triggered transition, may result in errors, glitches, and unforeseen problems in the SAM registration process. Contractors should update registrations well in advance of expiration dates and deadlines as there may be unscheduled SAM website downtime, processing delays, or changes to the representation response options. Making early annual updates will provide contractors time to (i) resubmit or otherwise remedy errors caused by website issues or processing delays, (ii) determine the proper response when a representation option changes, and (iii) resolve issues through the Federal Service Desk or with the General Services Administration if needed.

Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....