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Tiffany Aguiar

Counsel | She/Her/Hers
Counsel | She/Her/Hers
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Areas of Focus

Overview

Tiffany Aguiar is a counsel in the firm’s Antitrust and Competition and Advertising and Media groups and resides in the firm’s Orange County office.

Tiffany represents clients in matters related to investigations brought by the Federal Trade Commission and State Attorneys General. She is also a litigator with a practice that focuses on representing Fortune 500 companies across various industries in complex antitrust litigation.

In addition, Tiffany maintains an active pro bono practice, representing clients in consumer law matters and assisting individuals experiencing elder abuse. 

Tiffany received her J.D. from the University of California, Irvine School of Law. While in law school, she was a judicial extern to the Honorable Christina A. Snyder. Tiffany maintained an active role on campus and served as a research assistant, co-founded the Christian Law Student Association, served on the executive board of the LatinX Law Student Association, and competed as a finalist in UC Irvine’s 2019 Moot Court Competition. 

Prior to law school, Tiffany worked in the Los Angeles fine dining industry and collaborated with former college classmates to teach a hospitality curriculum for international high school students. Tiffany received her B.S. in hotel administration from Cornell University, where she was awarded the Joseph Drown Prize award for academic excellence and a strong commitment to community service. She remains actively involved in the local Cornell Hotel Society alumni organization.

Career & Education

    • Cornell University, B.S., hotel administration, 2014
    • University of California, Irvine School of Law, J.D., 2020
    • Cornell University, B.S., hotel administration, 2014
    • University of California, Irvine School of Law, J.D., 2020

    • California
    • California

  • Professional Activities and Memberships

    • Cornell Hotel Society, Diversity & Inclusivity Committee, Member
    • The Orange County Coalition for Diversity in the Law (OCCDL), Board of Directors

    Professional Activities and Memberships

    • Cornell Hotel Society, Diversity & Inclusivity Committee, Member
    • The Orange County Coalition for Diversity in the Law (OCCDL), Board of Directors

Tiffany's Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

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Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

Client Alert | 4 min read | 08.07.26

Missouri AG Sues Kansas City Over Race- and Sex-Based Contracting Program

Blog Post | 08.07.26

Missouri AG Sues Kansas City Over Race- and Sex-Based Contracting Program

Blog Post | 08.03.26

AG Watch: Minn. Defends Prediction Markets Ban

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Practices

Tiffany's Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

View All Insights