MARQUES 22nd Annual Conference - Brands Out of the Box
September 16 - 19, 2008
Noordwijk, The Netherlands
Brands are increasingly recognized as valuable corporate assets, but how are they best managed to build and maintain a business? This year's MARQUES Conference will unpack brands, looking at everything from creation, through protection and enforcement, to financial and competition issues - all in the context of business needs.
Flip Petillion is member of the IP Outer Borders Team. This team handles questions related to social responsibility of IP, abuses, managing of IP power, creating and exploiting IP. In his presentation "Virtual Worlds’ Initiatives to fight IP infringement" Flip speaks about the IP policies and guidelines of virtual worlds, such as Second Life.
Crowell & Moring Participant(s):
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