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FTC Announces Proposed Revisions To "Green Guides"

Client Alert | less than 1 min read | 10.06.10

Today the Federal Trade Commission (FTC) announced proposed revisions to the Guides for the Use of Environmental Marketing Claims, 16 CFR Part 260, commonly referred to as the “Green Guides.”  Information about the proposed changes, including the FTC’s press release, the Federal Register Notice, and a summary of the proposed changes, is available on the FTC’s website here.

The period for submitting comments on the proposed rule ends on December 10, 2010.  For more information about the revised Green Guides or submitting comments to the FTC about the revisions, please contact the professionals listed below or your regular Crowell & Moring contact.

Insights

Client Alert | 5 min read | 08.21.26

FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the Federal Trade Commission (FTC) announced a proposed Enforcement Policy Statement on personalized pricing — the practice of companies using consumers’ personal data to set individualized prices, discounts, coupons, or other incentives. The proposed statement, which is open for public comment for 30 days following publication in the Federal Register, marks a major step up in the FTC’s focus on data-driven pricing strategies and puts businesses across industries on notice that undisclosed or inadequately disclosed personalized pricing will not be tolerated. Importantly, while the proposed statement is not a binding legal requirement and does not create new legal obligations, it serves as an enforcement warning that the FTC is prepared to use its existing enforcement authority under Section 5 of the FTC Act (Section 5) and is also a potential harbinger of rulemaking. Businesses that engage in — or are considering — personalized pricing should carefully assess their disclosure practices and data collection procedures against the standards articulated in this statement....

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