California Changes Its 'Made in the USA' Labeling Standard
Client Alert | 3 min read | 10.02.15
Last week California Governor Jerry Brown signed into law a bill that changes the landscape of California's "Made in America" labeling requirements by allowing a product to carry a "Made in America" label even if a small percentage of the product is foreign-made.
Before this change in law, California applied a stringent standard that prohibited use of a "Made in America" label "if any article, unit, or part thereof" was imported. The FTC, however, applied an "all or virtually all" standard that viewed a product in its totality and evaluated the role of each component in the finished product, which meant that a product might qualify for a "Made in America" label even if some of its components were imported. In practice, this meant that, for example, a product with tiny foreign-made screws would have likely met the FTC's "Made in America" labeling standards, but not California's. This inconsistency led to confusion, class actions, and the sense among American manufacturers that "Made in America" labeling was virtually impossible. For more on the challenges of using"Made in America" labels, see our June article.
Under the revised California standard, a product can now be labeled as "Made in America" even if foreign components account for up to 5 percent of the final wholesale value of the product, and that limit increases to 10 percent for products containing components that cannot be sourced or manufactured in the U.S. On this second point, however, the law is explicit that cost cannot be the basis in determining whether a component can be sourced or manufactured in the U.S.
California's revised "Made in America" labeling standard is now more closely aligned with the FTC standard, a much-needed change that will likely bring some relief for many American manufacturers who have long struggled with conflicting and confusing labeling regulations.
Hopefully, this new legislation will change "Made in America" labeling and enforcement for the better. The challenge going forward under the revised California standard will, of course, be calculating what percentage of a product's wholesale value is foreign components. In a world of simple widgets with a few pre-fabricated components, this calculation could be straightforward. But, when dealing with a complex, interconnected international supply chain for products with dozens of individual and highly-engineered elements, determining whether a "Made in America" label can be applied will still require a thorough analysis.
Other Articles in This Month's Edition:
- California Changes Its 'Made in the USA' Labeling Standard
- Back to the Future: Manufacturers' Warranties May Go Digital with Updates to the Magnuson-Moss Warranty Act
- FDA's Menu Nutrition Labeling Rule May Have the Unintended Consequence of Preserving the Status Quo
- R-E-V-E-R-S-A-L Spells Reversal! The Sixth Circuit Holds Varsity Brands' Cheerleading Uniform Designs to be Copyrightable
- Landmark EU Court Judgment on the Notification Requirements for Substances of Very High Concern
- Identifying Endocrine Disruptors in the European Union
- Advertisers in the Ring – A Roundup of This Month's Competitor Advertising Challenges: the Importance of Syncing Test Results to Claims
Insights
Client Alert | 4 min read | 08.07.25
On July 25, 2025, the Eleventh Circuit Court of Appeals issued its decision in United States ex. rel. Sedona Partners LLC v. Able Moving & Storage Inc. et al., holding that a district court cannot ignore new factual allegations included in an amended complaint filed by a False Claims Act qui tam relator based on the fact that those additional facts were learned in discovery, even while a motion to dismiss for failure to comply with the heightened pleading standard under Federal Rule of Civil Procedure 9(b) is pending. Under Rule 9(b), allegations of fraud typically must include factual support showing the who, what, where, why, and how of the fraud to survive a defendant’s motion to dismiss. And while that standard has not changed, Sedona gives room for a relator to file first and seek out discovery in order to amend an otherwise deficient complaint and survive a motion to dismiss, at least in the Eleventh Circuit. Importantly, however, the Eleventh Circuit clarified that a district court retains the discretion to dismiss a relator’s complaint before or after discovery has begun, meaning that district courts are not required to permit discovery at the pleading stage. Nevertheless, the Sedona decision is an about-face from precedent in the Eleventh Circuit, and many other circuits, where, historically, facts learned during discovery could not be used to circumvent Rule 9(b) by bolstering a relator’s factual allegations while a motion to dismiss was pending. While the long-term effects of the decision remain to be seen, in the short term the decision may encourage relators to engage in early discovery in hopes of learning facts that they can use to survive otherwise meritorious motions to dismiss.
Client Alert | 4 min read | 08.06.25
FinCEN Delays Implementation Date and Reopens AML/CFT Rule for Investment Advisers
Client Alert | 4 min read | 08.06.25
Series of Major Data Breaches Targeting the Insurance Industry
Client Alert | 11 min read | 08.06.25