Education

  • Duke University, A.B. (1999) magna cum laude
  • Cornell University, M.A. (2002)
  • University of Chicago Law School, J.D. (2006)

Admissions

  • District of Columbia
  • Maryland

Lauren Aronson

Partner
laronson@crowell.com
+1.202.624.2541

Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Lauren is ranked in Band 3 in Advertising – Litigation: Nationwide in Chambers USA. Chambers highlights her experience handling false advertising claims before the NAD as well as Lanham Act disputes and describes Lauren as having a “great deal of experience and is always up on the latest FTC or NAD decisions. She has added a great deal of value” and “great to work with. She is very knowledgeable in marketing law, and also practical and a gifted writer.” Lauren is also ranked in Best Lawyers (2019-2022) in Advertising Law. She is currently co-chair of the ABA Consumer Protection Committee. She served as a vice chair of the Committee from 2018 to 2021.



Affiliations

Admitted to practice: District of Columbia, Maryland



Insights


Speeches & Presentations

  • "Monetary Redress and FTC Enforcement After AMG," ABA Antitrust Law Section 2022 Spring Meeting (April 6, 2022). Speaker: Lauren Aronson.
  • "Advertising Claims Substantiation," American Conference Institute 5th Annual Legal, Regulatory and Compliance Forum (February 2-3, 2022). Speaker: Lauren Aronson.
  • "FTC Warning Letters - What are they and What's Next," ABA Webinar (November 18, 2021). Speaker: Lauren Aronson.
  • "Protecting Your Brand: Advertising Challenges, Trademark Strategies for E-Commerce, and Cyber Blind Spots," Crowell & Moring, Webinar. (November 4, 2021). Speakers: Lauren B. Aronson, Emily Kappers, Alexander Urbelis, and Howard Michael.
  • “Representation and Substantiation,” National Advertising Division Annual Conference (September 29, 2021). Panelist: Lauren Aronson.
  • "Federal Consumer Protection Turns Blue," Crowell & Moring Webinar (February 24, 2021). Presenters: Lauren Aronson, Christopher A. Cole, Kristin J. Madigan, and Holly A. Melton.
  • "What Lessons Can Be Learned from Food and Drug Administration Activity in 2020, and How Can Manufacturers of COVID Countermeasures Reduce Risk and Optimize Opportunities?" Crowell & Moring Webinar (December 7, 2020). Presenters: Cheryl A. Falvey, John Fuson, Lauren Aronson, Chalana N. Damron, and Hilary Johnson.
  • "The Impact of COVID-19 on the Law: A Pause, A Pivot or a Sea Change?" University of Chicago Law School Webinar (July 8, 2020). Panelist: Lauren Aronson.
  • "What keeps in house advertising counsel up at night?" The American Bar Association 68th Annual Antitrust Virtual Spring Meeting (April 17-May 1, 2020). Presenter: Lauren Aronson.
  • "Advertising Claims Support Case Histories and Principles," The Institute for Perception 2.5 Day Course Webinar (April 15-17, 2020). Litigation Teaching Team: Lauren Aronson.
  • "Consumer Regulatory Framework and Customer Experience in the Aviation Landscape: Effects of shifting technologies and passenger expectations," D.C. Air & Space Law Forum Update Conference, Washington, D.C. (February 28, 2020). Panelist: Lauren Aronson.
  • "Child’s Play: A Fireside Chat with CARU on the Latest Initiatives in Claims Substantiation for Children’s Advertising," Advertising Claims Substantiation Forum, New York, NY (January 29, 2020). Presenter: Lauren Aronson.
  • "Handling the Aggressive Marketer," 2019 ANA/BAA Marketing Law Conference, San Diego, CA (November 2019). Panelist: Lauren Aronson.
  • "Guidance on Reliable Testing to Support your Advertising Claims," National Advertising Division West Coast Conference, Los Angeles, CA (March 2019). Moderator: Lauren Aronson.
  • "Promoting Transparency in the Ad Distribution Process," ACI's 6th Annual Digital Advertising Law and Compliance Conference, New York, NY (June 25, 2018). Presenter: Lauren Aronson.
  • "Advertising Claims Support: Case Histories and Principles," White Sulphur Springs, WV (April 17-19, 2018). Speakers: Christopher A. Cole and Lauren Aronson.
  • "Update on Developments in Advertising Law and Consumer Protection," BAA Legal Affairs Committee Webinar (February 15, 2018). Presenters: Peter B. Miller, Josh Thomas Foust, Lauren Aronson, and Chalana N. Williams.
  • "Reading Between the Lines: Identifying Different Types of Claims and Mastering Their Nuances," ACI Advertising Claims Substantiation Boot Camp, New York, NY (January 25, 2018). Presenter: Lauren Aronson.
  • "What's Next -- Hot Issues at the Nexus of Consumer Protection, Antitrust, and Sports," American Bar Association Teleconference (December 5, 2017). Presenter: Lauren Aronson.
  • "Update on Developments in Advertising Law and Consumer Protection," BAA Legal Affairs Committee Webinar (May 25, 2017). Presenters: Matthew Cohen, Lauren Aronson, Danielle Rowan, and Chalana N. Williams.
  • 2017 Advertising Claims Support: Case Histories and Principles, White Sulphur Springs, WV (April 18, 2017). Presenters: Christopher A. Cole and Lauren Aronson.
  • "Current Topics in Advertising Law," Brand Activation Association (BAA) Share Group, Cincinnati, OH (June 2016). Speaker: Lauren Aronson.
  • "Advertising to Children and Parents: Remaining in Compliance with FTC Guidance and COPPA," ACI Regulatory and Compliance Summit on Food & Beverage Marketing and Advertising, Chicago, IL (May 2016). Panelist: Lauren Aronson.
  • "Native Advertising," Media Law Resource Center, Los Angeles, CA (April 2016). Speaker: Lauren Aronson.
  • "Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC (April 2016). Panelist: Lauren Aronson.
  • "Not Just for Cat Videos: Staying on Top of IP Issues in a BuzzFeed World," DRI’s Intellectual Property Litigation Seminar, Chicago, IL (May 2015). Speaker: Lauren Aronson.
  • "Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC (April 2015). Panelist: Lauren Aronson.
  • "New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL (November 2014). Presenter: Lauren Aronson.
  • "Proven Strategies for Successfully Crafting a Legally-Compliant But Effective Ad from Start to Finish," The Food & Beverage Marketing & Advertising Law Summit, Chicago, IL (September 2014). Panelist: Lauren Aronson.
  • "New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL (November 2013). Presenter: Lauren Aronson.
  • "The Television Network Advertising Clearance Process: Soup to Nuts," ABA Section on Antitrust Law, Consumer Protection Division (November 2011). Moderator: Lauren Aronson.


Publications



Client Alerts & Newsletters



Firm News & Announcements

June 15, 2022 Legal 500 United States Ranks Crowell & Moring in Eight Practice Areas in 2022 Guide
June 1, 2022 Chambers USA 2022 Ranks 70 Crowell & Moring Lawyers and 37 Practice Areas Among Best in U.S.
January 12, 2022 Crowell & Moring Releases Litigation Forecast 2022: What Corporate Counsel Need to Know for the Coming Year
August 19, 2021 The Best Lawyers in America 2022 Recognizes 53 Crowell & Moring Attorneys, One Selected as Lawyer of the Year
May 20, 2021 Chambers USA 2021 Ranks 63 Crowell & Moring Lawyers and 30 Practice Areas Among Best in U.S.
January 4, 2021 Crowell & Moring Elects Nine New Partners and Promotes 18 to Counsel Positions
August 20, 2020 The Best Lawyers in America 2021 Recognizes 46 Crowell & Moring Attorneys, Two Selected as Lawyer of the Year
April 23, 2020 Chambers USA 2020 Ranks 53 Crowell & Moring Lawyers and 21 Practice Areas Among Best in U.S.
February 20, 2020 Crowell & Moring Attorneys Named to Leadership Council on Legal Diversity 2020 Fellow and Pathfinder Programs
August 16, 2019 The Best Lawyers in America 2020 Recognizes 49 Crowell & Moring Attorneys, Three Selected as Lawyer of the Year
August 15, 2018 The Best Lawyers in America 2019 Recognizes 38 Crowell & Moring Attorneys