Lauren Aronson

Admitted to practice: District of Columbia, Maryland

Speeches & Presentations

• "Monetary Redress and FTC Enforcement After AMG," ABA Antitrust Law Section 2022 Spring Meeting (April 6, 2022). Speaker: Lauren Aronson.
• "Advertising Claims Substantiation," American Conference Institute 5th Annual Legal, Regulatory and Compliance Forum (February 2-3, 2022). Speaker: Lauren Aronson.
• "FTC Warning Letters - What are they and What's Next," ABA Webinar (November 18, 2021). Speaker: Lauren Aronson.
• "Protecting Your Brand: Advertising Challenges, Trademark Strategies for E-Commerce, and Cyber Blind Spots," Crowell & Moring, Webinar. (November 4, 2021). Speakers: Lauren B. Aronson, Emily Kappers, Alexander Urbelis, and Howard Michael.
• “Representation and Substantiation,” National Advertising Division Annual Conference (September 29, 2021). Panelist: Lauren Aronson.
• "Federal Consumer Protection Turns Blue," Crowell & Moring Webinar (February 24, 2021). Presenters: Lauren Aronson, Christopher A. Cole, Kristin J. Madigan, and Holly A. Melton.
• "What Lessons Can Be Learned from Food and Drug Administration Activity in 2020, and How Can Manufacturers of COVID Countermeasures Reduce Risk and Optimize Opportunities?" Crowell & Moring Webinar (December 7, 2020). Presenters: Cheryl A. Falvey, John Fuson, Lauren Aronson, Chalana N. Damron, and Hilary Johnson.
• "The Impact of COVID-19 on the Law: A Pause, A Pivot or a Sea Change?" University of Chicago Law School Webinar (July 8, 2020). Panelist: Lauren Aronson.
• "What keeps in house advertising counsel up at night?" The American Bar Association 68th Annual Antitrust Virtual Spring Meeting (April 17-May 1, 2020). Presenter: Lauren Aronson.
• "Advertising Claims Support Case Histories and Principles," The Institute for Perception 2.5 Day Course Webinar (April 15-17, 2020). Litigation Teaching Team: Lauren Aronson.
• "Consumer Regulatory Framework and Customer Experience in the Aviation Landscape: Effects of shifting technologies and passenger expectations," D.C. Air & Space Law Forum Update Conference, Washington, D.C. (February 28, 2020). Panelist: Lauren Aronson.
• "Child’s Play: A Fireside Chat with CARU on the Latest Initiatives in Claims Substantiation for Children’s Advertising," Advertising Claims Substantiation Forum, New York, NY (January 29, 2020). Presenter: Lauren Aronson.
• "Handling the Aggressive Marketer," 2019 ANA/BAA Marketing Law Conference, San Diego, CA (November 2019). Panelist: Lauren Aronson.
• "Guidance on Reliable Testing to Support your Advertising Claims," National Advertising Division West Coast Conference, Los Angeles, CA (March 2019). Moderator: Lauren Aronson.
• "Promoting Transparency in the Ad Distribution Process," ACI's 6th Annual Digital Advertising Law and Compliance Conference, New York, NY (June 25, 2018). Presenter: Lauren Aronson.
• "Advertising Claims Support: Case Histories and Principles," White Sulphur Springs, WV (April 17-19, 2018). Speakers: Christopher A. Cole and Lauren Aronson.
• "Update on Developments in Advertising Law and Consumer Protection," BAA Legal Affairs Committee Webinar (February 15, 2018). Presenters: Peter B. Miller, Josh Thomas Foust, Lauren Aronson, and Chalana N. Williams.
• "Reading Between the Lines: Identifying Different Types of Claims and Mastering Their Nuances," ACI Advertising Claims Substantiation Boot Camp, New York, NY (January 25, 2018). Presenter: Lauren Aronson.
• "What's Next -- Hot Issues at the Nexus of Consumer Protection, Antitrust, and Sports," American Bar Association Teleconference (December 5, 2017). Presenter: Lauren Aronson.
• "Update on Developments in Advertising Law and Consumer Protection," BAA Legal Affairs Committee Webinar (May 25, 2017). Presenters: Matthew Cohen, Lauren Aronson, Danielle Rowan, and Chalana N. Williams.
• 2017 Advertising Claims Support: Case Histories and Principles, White Sulphur Springs, WV (April 18, 2017). Presenters: Christopher A. Cole and Lauren Aronson.
• "Current Topics in Advertising Law," Brand Activation Association (BAA) Share Group, Cincinnati, OH (June 2016). Speaker: Lauren Aronson.
• "Advertising to Children and Parents: Remaining in Compliance with FTC Guidance and COPPA," ACI Regulatory and Compliance Summit on Food & Beverage Marketing and Advertising, Chicago, IL (May 2016). Panelist: Lauren Aronson.
• "Native Advertising," Media Law Resource Center, Los Angeles, CA (April 2016). Speaker: Lauren Aronson.
• "Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC (April 2016). Panelist: Lauren Aronson.
• "Not Just for Cat Videos: Staying on Top of IP Issues in a BuzzFeed World," DRI’s Intellectual Property Litigation Seminar, Chicago, IL (May 2015). Speaker: Lauren Aronson.
• "Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC (April 2015). Panelist: Lauren Aronson.
• "New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL (November 2014). Presenter: Lauren Aronson.
• "Proven Strategies for Successfully Crafting a Legally-Compliant But Effective Ad from Start to Finish," The Food & Beverage Marketing & Advertising Law Summit, Chicago, IL (September 2014). Panelist: Lauren Aronson.
• "New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL (November 2013). Presenter: Lauren Aronson.
• "The Television Network Advertising Clearance Process: Soup to Nuts," ABA Section on Antitrust Law, Consumer Protection Division (November 2011). Moderator: Lauren Aronson.

Publications

• "CFPB Announces Policy Against Consumer Review Suppression," Crowell & Moring’s Retail & Consumer Products Law Observer (April 1, 2022). Authors: Lauren Aronson and Suzanne Trivette.
• "Getting the Deal Through: Advertising & Marketing 2022," Lexology (April 2022). Advisors: Holly Melton, Lauren Aronson, David Ervin, and Chris Cole.
• "NAD Makes Clear that “Woke Washing” is False Advertising," Crowell & Moring’s Retail & Consumer Products Law Observer (March 7, 2022). Authors: Lauren Aronson and Helen Osun.
• "FTC Ramps Up Enforcement on Consumer Reviews," Crowell & Moring’s Retail & Consumer Products Law Observer (March 4, 2022). Authors: Lauren Aronson and Suzanne Trivette.
• "Branding – The FTC Flexes Its Muscles," Crowell & Moring's Litigation Forecast 2022 (January 12, 2022). Contributors: Lauren Aronson
• "The FTC Settles “Made in USA” Case for $753,000 After New Rule Goes Into Effect," Crowell & Moring’s Retail & Consumer Products Law Observer (October 21, 2021). Authors: Suzanne Trivette and Lauren Aronson.
• "FTC Finalizes its “Made in USA” Labeling Rule," Crowell & Moring’s International Trade Law (July 21, 2021). Authors: Lauren Aronson and Frances P. Hadfield.
• "A Guide To Evaluating And Advertising COVID-19 Products," Law360 (May 26, 2020). Authors: Christopher A. Cole, Warren Lehrenbaum, Chalana Netasha Damron, John Fuson, and Lauren Aronson.
• "Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims," Crowell & Moring's Retail & Consumer Products Law Observer (March 17, 2020). Authors: Holly A. Melton and Lauren Aronson.
• "Will the FTC Crack Down on Online Influencers?" Crowell & Moring's Retail & Consumer Products Law Observer (November 6, 2019). Authors: Lauren Aronson and Helen Osun.
• "INSIGHT: Why Companies Should Start Treating Social Media Influencers Like Celebrities," Bloomberg Law (November 5, 2018). Authors: Ilana Lubin, and Lauren Aronson.
• "FTC Targets Cryptocurrency Pyramid Schemes," Crowell & Moring's Retail & Consumer Products Law Observer (April 2, 2018). Authors: Kate M. Watkins and Lauren Aronson.
• "Holding Agencies Accountable: Ad Agency Agrees to Pay Largest Penalty Ever for False Advertising," Crowell & Moring's Retail & Consumer Products Law Observer (February 15, 2018). Authors: Lauren B.Aronson and Helen Osun.
• "FTC Settles First Connected Toy Case With VTech After Massive Data Breach," Crowell & Moring's Retail & Consumer Products Law Observer (January 16, 2018). Authors: Peter B. Miller and Lauren B. Aronson.
• "Five California Communities Settle Auto-Renewal Claims with Online Dating Company eHarmony for More than $2 Million," Crowell & Moring's Retail & Consumer Products Law Observer (January 10, 2018). Author: Lauren B. Aronson.
• "ROSCA Enforcement Ahead: FTC Settles with AdoreMe for $1.38 Million," Crowell & Moring's Retail & Consumer Products Law Observer (December 14, 2017). Author: Lauren B. Aronson.
• "FTC Announces First Enforcement Action Against Social Media Influencers and Updates FAQs Rejecting Common Disclosure Practices," Crowell & Moring's Retail & Consumer Products Law Observer (September 12, 2017). Author: Lauren B. Aronson.
• "Laura Brett Named New NAD Director," Crowell & Moring's Retail & Consumer Products Law Observer (August 7, 2017). Author: Lauren B. Aronson.
• "Trampoline Manufacturer Can’t Bounce Away From FTC Trouble," Crowell & Moring's Retail & Consumer Products Law Observer (June 19, 2017). Authors: Danielle Rowan and Lauren Aronson.
• "A New Twist on a Familiar Theme: NJ Lawsuit Targets Retailer’s Savings Claims, Seeking Damages Under Once Obscure Statute," Crowell & Moring's Retail & Consumer Products Law Observer (March 23, 2017). Authors: Robbie Rogart and Lauren B. Aronson.
• "Failure to Obtain Viewer Consent Leads to $2.2 Million Settlement for Vizio," Crowell & Moring's Retail & Consumer Products Law Observer (February 9, 2017). Author: Lauren B. Aronson.
• "Lord & Taylor Settles With FTC for Not Disclosing Native Ads," Cyberspace Lawyer (May-June 2016). Co-Author: Lauren Aronson.
• "FTC Issues Long-Awaited Native Advertising Guidance," Cyberspace Lawyer (January-February 2016). Author: Lauren Aronson.
• "Navigating Native: A Checklist of Compliance Steps for Ensuring Proper Disclosures for Native Ads," Bloomberg BNA Electronic Commerce & Law Report (January 13, 2016). Co-Author: Lauren Aronson.
• "Legal Review: FTC Frowns on L'Oreal Skin Care Claims," Response Magazine (August 2014). Co-Author: Lauren Aronson.
• "False Advertising Litigation and the Use of Google AdWords," E-Commerce Law & Policy (April 2011). Co-Author: Lauren Aronson.
• "Will the Landscape of Corporate Prosecutions Change?" Business Law & Governance (June 2009). Co-Author: Lauren Aronson.

Client Alerts & Newsletters

• "FTC Files First Civil Penalty Complaint Alleging Deceptive COVID-19 Marketing," (April 23, 2021). Contacts: Lauren Aronson, Tiffany Aguiar
• "Made in USA Settlement for Chinese Imports," Advertising & State AG Alert (April 15, 2021). Contacts: Lauren Aronson, Preetha Chakrabarti, Holly A. Melton, Tiffany Aguiar
• "Attorneys General Target Unsupported Medical Treatment Claims," Advertising & State AG Alert (July 24, 2020). Contacts: Lauren Aronson, Clayton S. Friedman, Holly A. Melton, Michael Yaghi, Joselle Albracht, Suzanne Trivette
• "FTC's Proposed Made in USA Rule Would Allow Civil Penalties," Advertising & State AG Alert (June 24, 2020). Contacts: Lauren Aronson, Christopher A. Cole
• "The National Advertising Division Announces its Fast-Track SWIFT Challenge Process," Advertising & State AG Alert (April 3, 2020). Contacts: Lauren Aronson, Christopher A. Cole, Suzanne Trivette
• "FDA Cracks Down on Health Claims in CBD Advertisements," Mass Tort, Product, and Consumer Litigation Alert (December 10, 2019). Contacts: Lauren Aronson, John Fuson
• "Rulemaking on the Way? The FTC is Seeking Input by October 11 on its "Made in USA" Claims Policy," Advertising & State AG Alert (October 2, 2019). Contact: Lauren Aronson
• "Is This the "3ve" of the Digital Ad Fraud Age?," Advertising & State AG Alert (December 20, 2018). Contacts: Lauren Aronson, David Ervin
• "New Full Slate of FTC Commissioners Will Face Unique Challenges and Opportunities," Antitrust Law Alert (April 30, 2018). Contacts: Andrew I. Gavil, Alexis J. Gilman, Lisa Kimmel, Ph.D., Wm. Randolph Smith, Kristin J. Madigan, CIPP/US, Lauren Aronson, Angel Prado
• "Recent Happenings in Advertising & Product Risk Management – February 2018," Advertising & State AG Alert (February 26, 2018). Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen, Helen O. Ogunyanwo
• "Recent Happenings in Advertising & Product Risk Management – December 2017," Advertising & State AG Alert (December 20, 2017). Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen, Rebecca Baden Chaney, Robbie Rogart Jost, Kate M. Watkins, Rukiya Mohamed
• "Recent Happenings in Advertising & Product Risk Management – October 2017," Advertising & State AG Alert (October 3, 2017). Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen, Preetha Chakrabarti
• "Recent Happenings in Advertising & Product Risk Management – July 2017," Advertising & State AG Alert (July 25, 2017). Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen
• "Recent Happenings in Advertising & Product Risk Management – May 2017," Advertising & State AG Alert (May 17, 2017). Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen
• "Recent Happenings in Advertising & Product Risk Management – March 2017," Advertising & State AG Alert (March 27, 2017). Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen

Firm News & Announcements