Lauren Aronson is an Advertising & Media partner in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), and the National Advertising Review Board (NARB), and has provided counsel in Lanham Act false advertising suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.
In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.
Chambers USA (2020, 2021) has ranked Lauren as Up and Coming in Advertising: Litigation, highlighting her experience handling false advertising claims before the NAD as well as Lanham Act disputes. She is described as a “subject matter expert” who is “really good in her particular area of expertise” and is praised for her legal advice. She is also ranked in Best Lawyers (2019-2022) in Advertising Law. Lauren is currently co-chair of the ABA Consumer Protection Committee. She served as a vice chair of the Committee from 2018 to 2021.
Affiliations
Admitted to practice: District of Columbia, Maryland
Insights
Speeches & Presentations
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"Monetary Redress and FTC Enforcement After AMG," ABA Antitrust Law Section 2022 Spring Meeting
(April 6, 2022).
Speaker: Lauren Aronson.
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"Advertising Claims Substantiation," American Conference Institute 5th Annual Legal, Regulatory and Compliance Forum
(February 2-3, 2022).
Speaker: Lauren Aronson.
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"FTC Warning Letters - What are they and What's Next," ABA Webinar
(November 18, 2021).
Speaker: Lauren Aronson.
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"Protecting Your Brand: Advertising Challenges, Trademark Strategies for E-Commerce, and Cyber Blind Spots," Crowell & Moring, Webinar.
(November 4, 2021).
Speakers: Lauren B. Aronson, Emily Kappers, Alexander Urbelis, and Howard Michael.
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“Representation and Substantiation,” National Advertising Division Annual Conference
(September 29, 2021).
Panelist: Lauren Aronson.
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"Federal Consumer Protection Turns Blue," Crowell & Moring Webinar
(February 24, 2021).
Presenters: Lauren Aronson, Christopher A. Cole, Kristin J. Madigan, and Holly A. Melton.
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"What Lessons Can Be Learned from Food and Drug Administration Activity in 2020, and How Can Manufacturers of COVID Countermeasures Reduce Risk and Optimize Opportunities?" Crowell & Moring Webinar
(December 7, 2020).
Presenters: Cheryl A. Falvey, John Fuson, Lauren Aronson, Chalana N. Damron, and Hilary Johnson.
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"The Impact of COVID-19 on the Law: A Pause, A Pivot or a Sea Change?" University of Chicago Law School Webinar
(July 8, 2020).
Panelist: Lauren Aronson.
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"What keeps in house advertising counsel up at night?" The American Bar Association 68th Annual Antitrust Virtual Spring Meeting
(April 17-May 1, 2020).
Presenter: Lauren Aronson.
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"Advertising Claims Support Case Histories and Principles," The Institute for Perception 2.5 Day Course Webinar
(April 15-17, 2020).
Litigation Teaching Team: Lauren Aronson.
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"Consumer Regulatory Framework and Customer Experience in the Aviation Landscape: Effects of shifting technologies and passenger expectations," D.C. Air & Space Law Forum Update Conference, Washington, D.C.
(February 28, 2020).
Panelist: Lauren Aronson.
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"Child’s Play: A Fireside Chat with CARU on the Latest Initiatives in Claims Substantiation for Children’s Advertising," Advertising Claims Substantiation Forum, New York, NY
(January 29, 2020).
Presenter: Lauren Aronson.
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"Handling the Aggressive Marketer," 2019 ANA/BAA Marketing Law Conference, San Diego, CA
(November 2019).
Panelist: Lauren Aronson.
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"Guidance on Reliable Testing to Support your Advertising Claims," National Advertising Division West Coast Conference, Los Angeles, CA
(March 2019).
Moderator: Lauren Aronson.
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"Promoting Transparency in the Ad Distribution Process," ACI's 6th Annual Digital Advertising Law and Compliance Conference, New York, NY
(June 25, 2018).
Presenter: Lauren Aronson.
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"Advertising Claims Support: Case Histories and Principles," White Sulphur Springs, WV
(April 17-19, 2018).
Speakers: Christopher A. Cole and Lauren Aronson.
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"Update on Developments in Advertising Law and Consumer Protection," BAA Legal Affairs Committee Webinar
(February 15, 2018).
Presenters: Peter B. Miller, Josh Thomas Foust, Lauren Aronson, and Chalana N. Williams.
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"Reading Between the Lines: Identifying Different Types of Claims and Mastering Their Nuances," ACI Advertising Claims Substantiation Boot Camp, New York, NY
(January 25, 2018).
Presenter: Lauren Aronson.
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"What's Next -- Hot Issues at the Nexus of Consumer Protection, Antitrust, and Sports," American Bar Association Teleconference
(December 5, 2017).
Presenter: Lauren Aronson.
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"Update on Developments in Advertising Law and Consumer Protection," BAA Legal Affairs Committee Webinar
(May 25, 2017).
Presenters: Matthew Cohen, Lauren Aronson, Danielle Rowan, and Chalana N. Williams.
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2017 Advertising Claims Support: Case Histories and Principles, White Sulphur Springs, WV
(April 18, 2017).
Presenters: Christopher A. Cole and Lauren Aronson.
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"Current Topics in Advertising Law," Brand Activation Association (BAA) Share Group, Cincinnati, OH
(June 2016).
Speaker: Lauren Aronson.
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"Advertising to Children and Parents: Remaining in Compliance with FTC Guidance and COPPA," ACI Regulatory and Compliance Summit on Food & Beverage Marketing and Advertising, Chicago, IL
(May 2016).
Panelist: Lauren Aronson.
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"Native Advertising," Media Law Resource Center, Los Angeles, CA
(April 2016).
Speaker: Lauren Aronson.
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"Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC
(April 2016).
Panelist: Lauren Aronson.
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"Not Just for Cat Videos: Staying on Top of IP Issues in a BuzzFeed World," DRI’s Intellectual Property Litigation Seminar, Chicago, IL
(May 2015).
Speaker: Lauren Aronson.
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"Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC
(April 2015).
Panelist: Lauren Aronson.
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"New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL
(November 2014).
Presenter: Lauren Aronson.
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"Proven Strategies for Successfully Crafting a Legally-Compliant But Effective Ad from Start to Finish," The Food & Beverage Marketing & Advertising Law Summit, Chicago, IL
(September 2014).
Panelist: Lauren Aronson.
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"New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL
(November 2013).
Presenter: Lauren Aronson.
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"The Television Network Advertising Clearance Process: Soup to Nuts," ABA Section on Antitrust Law, Consumer Protection Division
(November 2011).
Moderator: Lauren Aronson.
Publications
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"CFPB Announces Policy Against Consumer Review Suppression," Crowell & Moring’s Retail & Consumer Products Law Observer
(April 1, 2022).
Authors: Lauren Aronson and Suzanne Trivette.
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"Getting the Deal Through: Advertising & Marketing 2022," Lexology
(April 2022).
Advisors: Holly Melton, Lauren Aronson, David Ervin, and Chris Cole.
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"NAD Makes Clear that “Woke Washing” is False Advertising," Crowell & Moring’s Retail & Consumer Products Law Observer
(March 7, 2022).
Authors: Lauren Aronson and Helen Osun.
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"FTC Ramps Up Enforcement on Consumer Reviews," Crowell & Moring’s Retail & Consumer Products Law Observer
(March 4, 2022).
Authors: Lauren Aronson and Suzanne Trivette.
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"Branding – The FTC Flexes Its Muscles," Crowell & Moring's Litigation Forecast 2022
(January 12, 2022).
Contributors: Lauren Aronson
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"The FTC Settles “Made in USA” Case for $753,000 After New Rule Goes Into Effect," Crowell & Moring’s Retail & Consumer Products Law Observer
(October 21, 2021).
Authors: Suzanne Trivette and Lauren Aronson.
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"FTC Finalizes its “Made in USA” Labeling Rule," Crowell & Moring’s International Trade Law
(July 21, 2021).
Authors: Lauren Aronson and Frances P. Hadfield.
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"A Guide To Evaluating And Advertising COVID-19 Products," Law360
(May 26, 2020).
Authors: Christopher A. Cole, Warren Lehrenbaum, Chalana Netasha Damron, John Fuson, and Lauren Aronson.
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"Advertisers Beware: Regulators Cracking Down on False Coronavirus Claims," Crowell & Moring's Retail & Consumer Products Law Observer
(March 17, 2020).
Authors: Holly A. Melton and Lauren Aronson.
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"Will the FTC Crack Down on Online Influencers?" Crowell & Moring's Retail & Consumer Products Law Observer
(November 6, 2019).
Authors: Lauren Aronson and Helen Osun.
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"INSIGHT: Why Companies Should Start Treating Social Media Influencers Like Celebrities," Bloomberg Law
(November 5, 2018).
Authors: Ilana Lubin, and Lauren Aronson.
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"FTC Targets Cryptocurrency Pyramid Schemes," Crowell & Moring's Retail & Consumer Products Law Observer
(April 2, 2018).
Authors: Kate M. Watkins and Lauren Aronson.
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"Holding Agencies Accountable: Ad Agency Agrees to Pay Largest Penalty Ever for False Advertising," Crowell & Moring's Retail & Consumer Products Law Observer
(February 15, 2018).
Authors: Lauren B.Aronson and Helen Osun.
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"FTC Settles First Connected Toy Case With VTech After Massive Data Breach," Crowell & Moring's Retail & Consumer Products Law Observer
(January 16, 2018).
Authors: Peter B. Miller and Lauren B. Aronson.
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"Five California Communities Settle Auto-Renewal Claims with Online Dating Company eHarmony for More than $2 Million," Crowell & Moring's Retail & Consumer Products Law Observer
(January 10, 2018).
Author: Lauren B. Aronson.
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"ROSCA Enforcement Ahead: FTC Settles with AdoreMe for $1.38 Million," Crowell & Moring's Retail & Consumer Products Law Observer
(December 14, 2017).
Author: Lauren B. Aronson.
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"FTC Announces First Enforcement Action Against Social Media Influencers and Updates FAQs Rejecting Common Disclosure Practices," Crowell & Moring's Retail & Consumer Products Law Observer
(September 12, 2017).
Author: Lauren B. Aronson.
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"Laura Brett Named New NAD Director," Crowell & Moring's Retail & Consumer Products Law Observer
(August 7, 2017).
Author: Lauren B. Aronson.
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"Trampoline Manufacturer Can’t Bounce Away From FTC Trouble," Crowell & Moring's Retail & Consumer Products Law Observer
(June 19, 2017).
Authors: Danielle Rowan and Lauren Aronson.
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"A New Twist on a Familiar Theme: NJ Lawsuit Targets Retailer’s Savings Claims, Seeking Damages Under Once Obscure Statute," Crowell & Moring's Retail & Consumer Products Law Observer
(March 23, 2017).
Authors: Robbie Rogart and Lauren B. Aronson.
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"Failure to Obtain Viewer Consent Leads to $2.2 Million Settlement for Vizio," Crowell & Moring's Retail & Consumer Products Law Observer
(February 9, 2017).
Author: Lauren B. Aronson.
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"Lord & Taylor Settles With FTC for Not Disclosing Native Ads," Cyberspace Lawyer
(May-June 2016).
Co-Author: Lauren Aronson.
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"FTC Issues Long-Awaited Native Advertising Guidance," Cyberspace Lawyer
(January-February 2016).
Author: Lauren Aronson.
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"Navigating Native: A Checklist of Compliance Steps for Ensuring Proper Disclosures for Native Ads," Bloomberg BNA Electronic Commerce & Law Report
(January 13, 2016).
Co-Author: Lauren Aronson.
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"Legal Review: FTC Frowns on L'Oreal Skin Care Claims," Response Magazine
(August 2014).
Co-Author: Lauren Aronson.
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"False Advertising Litigation and the Use of Google AdWords," E-Commerce Law & Policy
(April 2011).
Co-Author: Lauren Aronson.
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"Will the Landscape of Corporate Prosecutions Change?" Business Law & Governance
(June 2009).
Co-Author: Lauren Aronson.
Client Alerts & Newsletters
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"FTC Files First Civil Penalty Complaint Alleging Deceptive COVID-19 Marketing,"
(April 23, 2021).
Contacts: Lauren Aronson, Tiffany Aguiar
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"Made in USA Settlement for Chinese Imports,"
Advertising & State AG Alert
(April 15, 2021).
Contacts: Lauren Aronson, Preetha Chakrabarti, Holly A. Melton, Tiffany Aguiar
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"Attorneys General Target Unsupported Medical Treatment Claims,"
Advertising & State AG Alert
(July 24, 2020).
Contacts: Lauren Aronson, Clayton S. Friedman, Holly A. Melton, Michael Yaghi, Joselle Albracht, Suzanne Trivette
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"FTC's Proposed Made in USA Rule Would Allow Civil Penalties,"
Advertising & State AG Alert
(June 24, 2020).
Contacts: Lauren Aronson, Christopher A. Cole
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"The National Advertising Division Announces its Fast-Track SWIFT Challenge Process,"
Advertising & State AG Alert
(April 3, 2020).
Contacts: Lauren Aronson, Christopher A. Cole, Suzanne Trivette
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"FDA Cracks Down on Health Claims in CBD Advertisements,"
Mass Tort, Product, and Consumer Litigation Alert
(December 10, 2019).
Contacts: Lauren Aronson, John Fuson
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"Rulemaking on the Way? The FTC is Seeking Input by October 11 on its "Made in USA" Claims Policy,"
Advertising & State AG Alert
(October 2, 2019).
Contact: Lauren Aronson
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"Is This the "3ve" of the Digital Ad Fraud Age?,"
Advertising & State AG Alert
(December 20, 2018).
Contacts: Lauren Aronson, David Ervin
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"New Full Slate of FTC Commissioners Will Face Unique Challenges and Opportunities,"
Antitrust Law Alert
(April 30, 2018).
Contacts: Andrew I. Gavil, Alexis J. Gilman, Lisa Kimmel, Ph.D., Wm. Randolph Smith, Kristin J. Madigan, CIPP/US, Lauren Aronson, Angel Prado
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"Recent Happenings in Advertising & Product Risk Management – February 2018,"
Advertising & State AG Alert
(February 26, 2018).
Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen, Helen O. Ogunyanwo
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"Recent Happenings in Advertising & Product Risk Management – December 2017,"
Advertising & State AG Alert
(December 20, 2017).
Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen, Rebecca Baden Chaney, Robbie Rogart Jost, Kate M. Watkins, Rukiya Mohamed
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"Recent Happenings in Advertising & Product Risk Management – October 2017,"
Advertising & State AG Alert
(October 3, 2017).
Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen, Preetha Chakrabarti
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"Recent Happenings in Advertising & Product Risk Management – July 2017,"
Advertising & State AG Alert
(July 25, 2017).
Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen
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"Recent Happenings in Advertising & Product Risk Management – May 2017,"
Advertising & State AG Alert
(May 17, 2017).
Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen
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"Recent Happenings in Advertising & Product Risk Management – March 2017,"
Advertising & State AG Alert
(March 27, 2017).
Contacts: Christopher A. Cole, Cheryl A. Falvey, John Fuson, David Ervin, Lauren Aronson, Matthew Cohen
Firm News & Announcements
January 12, 2022 |
Crowell & Moring Releases Litigation Forecast 2022: What Corporate Counsel Need to Know for the Coming Year |
August 19, 2021 |
The Best Lawyers in America 2022 Recognizes 53 Crowell & Moring Attorneys, One Selected as Lawyer of the Year |
May 20, 2021 |
Chambers USA 2021 Ranks 63 Crowell & Moring Lawyers and 30 Practice Areas Among Best in U.S. |
January 4, 2021 |
Crowell & Moring Elects Nine New Partners and Promotes 18 to Counsel Positions |
August 20, 2020 |
The Best Lawyers in America 2021 Recognizes 46 Crowell & Moring Attorneys, Two Selected as Lawyer of the Year |
April 23, 2020 |
Chambers USA 2020 Ranks 53 Crowell & Moring Lawyers and 21 Practice Areas Among Best in U.S. |
February 20, 2020 |
Crowell & Moring Attorneys Named to Leadership Council on Legal Diversity 2020 Fellow and Pathfinder Programs |
August 16, 2019 |
The Best Lawyers in America 2020 Recognizes 49 Crowell & Moring Attorneys, Three Selected as Lawyer of the Year |
August 15, 2018 |
The Best Lawyers in America 2019 Recognizes 38 Crowell & Moring Attorneys |