ICANN’s New gTLD Program
Considerations for Brand Owners
The Internet naming system will soon undergo profound change. The Internet Corporation for Assigned Names and Numbers (ICANN) has launched a global initiative, the “New gTLD (generic Top-Level Domains) Program”, which will liberalize the Internet’s naming hierarchy and allow a large number of gTLDs to be added to the existing system. This means that organizations – and their competitors – will soon be able to apply for a wide variety of new domains, no longer subject to the limits of the existing “.com,” “.org” regime.
For example, a company like Optical Camera, in addition to owning ‘www.opticalcorp.com,’ would be able to apply for a domain like ‘www.digital.opticalcorp;’ a London government entity could apply for ‘www.services.london;’ an association might be able to secure something like ‘www.policy.healthcare.’
Consumer product companies, healthcare companies, energy and telecommunications companies, and many other types of manufacturers and service providers will need to begin planning their strategies related to the “New gTLD Program” as a critical part of maintaining their competitiveness in an increasingly online global economy.
Our webinar will provide Brand Owners and leading organizations worldwide with guidance and actionable intelligence, including factors to consider when deciding whether or not to pursue securing a proprietary gTLD, as well as defensive approaches for avoiding and resolving trademark disputes. Crowell lawyers have an unparalleled track record in advising and guiding major actors at all levels of the domain name industry.
Click here to listen to a recording of this webinar.
- The latest information on ICANN’s “New gTLD (generic Top-Level Domain) Program”
- Guidance for those deciding whether or not to pursue securing a proprietary gTLD
- Approaches for avoiding and resolving trademark disputes
- General Counsel and in-house counsel
- Brand owners
- Global corporations
- Trade associations
- Government entities
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