Christopher A. Cole, Partner Washington, D.C.
Phone: +1 202.624.2701
1001 Pennsylvania Avenue NW
Washington, DC 20004-2595

Christopher Cole is the co-chair of Crowell & Moring's Advertising & Product Risk Management (APRM) Group, a team that provides interdisciplinary solutions to companies facing challenging competitive and regulatory issues. Chris focuses on matters of false advertising, reputation and brand disparagement, intellectual property infringement, and unfair competition. He litigates Lanham Act and consumer class action cases, defends against Federal Trade Commission (FTC) and related investigations, and, he has handled numerous cases before the National Advertising Division (NAD). Chris also provides strategic and risk management guidance to some of the world's leading companies in industries such as food and beverages, media and telecommunications, home appliances, technology and consumer products. 

Chris has been ranked among the top false advertising litigators in the country by Chambers & Partners, which has in various editions described him as a "superstar," "incredibly responsive," "outstanding," "cost-conscious," "hard-working," and has said that he "gets to the heart of the concept quickly and understands the advertising motivation in relation to the law." He is listed by SuperLawyers among the top Media and First Amendment lawyers in Washington, D.C., and by Best Lawyers in America for Advertising Law.

Chris is the chair of the American Bar Association's Section of Antitrust Committee on Advertising Disputes and Litigation, an editor of the ABA's major treatise on Consumer Protection Law and Developments, co-chair of the ABA's upcoming 2017 biannual Consumer Protection Law Conference, and co-chair of the Brand Activation Association’s 2016 Annual Marketing Law Conference.

Representative Matters

  • FTC Investigations. Represented major advertisers in conjunction with both ongoing and successfully closed investigations and litigation by the FTC in the areas of telecommunications, beverages, consumer products and technology. Lead counsel for Kimberly-Clark Corporation in recently closed FTC investigation into flushable wipes.
  • NAD/NARB. Handled over 50 NAD and NARB matters in the last five years for clients such as AT&T, DIRECTV, Kimberly-Clark, Matrixx Initiatives, Scotts Company, Intuit, MillerCoors, Honeywell, Samsung, Zero Technologies, Energizer/Edgewell, and Walmart. Member of the ABA task force that conducted a comprehensive review and prepared recommendations for modification of NAD operating procedures, which resulted in substantial changes to NAD's rules.
  • Lanham Act. Lead counsel in numerous Lanham Act false advertising cases, including many involving applications for emergency relief, on behalf of clients including AT&T, Expedia, Edgewell, MillerCoors, Scotts Company, 3M, Zero Technologies, Dyson, and Kimberly-Clark.
  • Class Actions, Commercial and IP Litigation. Defense counsel on consumer class actions, commercial, and IP litigation matters and member of successful trial teams that (a) defeated multi-billion dollar claims of patent infringement against an international chemical products manufacturer, (b) claims of breach of power purchase contracts in the energy industry, and (c) claims of trademark infringement and dilution.
  • Counseling and risk management. Chris and his team serve as outside counsel to various Fortune 500 companies, providing and coordinating through Crowell & Moring and a network of global firms, worldwide advice in areas of product regulation, advertising, competition and risk mitigation.
  • Pro bono. Chris maintains an active pro bono practice, and was recently awarded the 2015 "Firm Voice" award from the Network for Victims Recovery of D.C., an organization that assists victims of violent crimes to achieve justice through advocacy, case management and legal services.


Admitted to practice: District of Columbia, U.S. District Courts for the District of Columbia, Maryland, and Eastern District of Wisconsin, and U.S. Courts of Appeals for the D.C. Circuit, Federal Circuit, and Court of Veterans Benefits Claims


Past Chair and General Counsel, Asthma and Allergy Foundation of America (AAFA)
Chair, ABA Antitrust Section, Committee on Private Advertising Litigation
Chapter Editor, ABA Treatise on Consumer Protection Law and Developments

Highlights, News & Knowledge

Speeches & Presentations

  • Co-Chair, ABA Antitrust Section Consumer Protection Conference (2017).
  • "Claims Substantiation in Novel and Evolving Technologies," 2017 Consumer Protection Conference, Atlanta, GA (February 2, 2017). Presenter: Christopher A. Cole.
  • "Advertising and Marketing Issues in 2017 and Beyond," Association of Corporate Counsel SoCal Chapter In-House Counsel Conference, Anaheim, CA (January 26, 2017). Presenters: Christopher A. Cole and Josh Thomas Foust.
  • "Consumer Protection 2.0," Crowell & Moring Webinar (January 5, 2017). Presenters: Christopher A. Cole, Peter B. Miller, and Kristin Madigan.
  • "Consumer Protection Enforcement Activities and Compliance Strategies," LSI's 25th Annual Seattle Conference on Technology Law, Seattle, WA (December 2, 2016). Presenters: Christopher A. Cole and Kristin Madigan.
  • “Developing Aggressive Marketing Campaigns in a Hyper-Risk World,” 2016 ANA/BAA Marketing Law Conference, Chicago, IL (November 10, 2016). Moderator: Christopher A. Cole.
  • Co-Chair, 2016 BAA Annual Law Conference, and Moderator “Advertising Strategies in a Hyper-Risk World.”
  • "NAD, NARB & Advertising Self-Regulation: The ABA Report: One Year Later," National Advertising Division Conference 2016, New York, NY (September 27, 2016). Presenter: Christopher A. Cole.
  • Speaker. 2016 NAD Annual Law Conference, “The ABA Report, One Year Later.”
  • "Avoiding Pitfalls When Making Food and Consumer Product Claims," GMA Science Forum, Washington, D.C. (April 18, 2016). Presenter: Christopher A. Cole.
  • "Risky Business: The Boom in Advertising Enforcement," ABA – 64th Antitrust Law Spring Meeting, Washington, D.C. (April 7, 2016). Moderator: Christopher A. Cole.
  • "Advertising Law," GMA Legal Conference, Rancho Mirage, CA (February 24, 2016). Presenter: Christopher A. Cole.
  • "Marketing Solar Energy to Retail Customers: Advertising Claims and SEIA’s Solar Business Code," Webinar (January 12, 2016). Presenters: Christopher A. Cole, Richard Lehfeldt and Peter B. Miller.
  • "IP Protection: Data Security and Privacy Considerations," Law Seminars International Technology Law Conference, Seattle, WA (December 12-15, 2015). Presenter: Christopher A. Cole.
  • "IFP's 2015 Advertising Claims and Survey Course," The Institute for Perception, White Sulphur Springs, WV (April 13-15, 2015). Presenter: Christopher A. Cole.
  • "Litigating Labeling and Adverting Claims," 22nd Annual Legal Symposium on Alcohol Beverage Law & Regulation, Alexandria, VA (March 15-17, 2015). Presenter: Christopher A. Cole.
  • "Navigating the Lanham Act Litigation Frontier—Determining When to Bring Claims; Fighting for an Injunction; Obtaining Proper Relief," ACI's 4th Advanced Forum on Resolving & Litigating Advertising Disputes, New York, NY (March 12-13, 2015). Presenter: Christopher A. Cole.
  • "Ask Me Anything! Q & A With A Plaintiff's Attorney," Grocery Manufacturer's Association Litigation Conference, Fort Myers, FL (February 25, 2015). Presenter: Christopher A. Cole.
  • "Navigating the Lanham Act Litigation Frontier—Determining When to Bring Claims; Fighting for an Injunction; Obtaining Proper Relief," ACI's Advertising Disputes Conference, New York, NY (November 11, 2014). Presenter: Christopher A. Cole.
  • "Brands in Battle: Comparative Advertising Key Cases," Brand Activation Association 36th Annual Marketing Law Conference, Chicago, IL (November 6, 2014). Presenter: Christopher A. Cole.
  • "Advertising Practices: Social Media, Endorsements & Overstock," 2014 Retail Law Conference, Charlotte, NC (October 15-17, 2014). Presenters: Cheryl A. Falvey, Christopher A. Cole, and David Ervin.
  • "Show and Tell: What Message Does Your Product Demonstration Convey?" What's New in Advertising Law, Claim Support & Self-Regulation? NAD Annual Conference 2014, New York, NY (September 29-30, 2014). Moderator: Christopher A. Cole.
  • "Performance Sportswear Testing & Risk in Advertising," SFIA Legal Task Force Thought Leadership Webinar, Silver Spring, MD (September 11, 2014). Panelist: Christopher A. Cole.
  • "Private Lawsuits Against False Advertising," IV International Forum of Consumer Protection – Advertising and Law (August 26-27, 2014). Presenter: Christopher A. Cole.
  • "Retail Privacy and Cybersecurity Seminar: How to Avoid Making the Headlines," Crowell & Moring Seminar (May 15, 2014). Presenters: Robin B. Campbell, Christopher A. Cole, Jeffrey L. Poston, and Evan D. Wolff.
  • "The Gathering Data Security Storm: Is the Government Helping?" 2014 ANA Advertising Law & Public Policy Conference, Washington, D.C. (April 23-24, 2014). Presenter: Christopher A. Cole.
  • "What's in a Claim? Principles and Requirements of Claim Substantiation," 35th Annual BAA/PMA Marketing Law Conference, Chicago, Illinois (November 18-20, 2013). Panelist: Christopher A. Cole.


Client Alerts & Newsletters

In the News

Firm News & Announcements

Nov.30.2016 Super Lawyers Recognizes 71 Crowell & Moring Lawyers Across United States
Aug.18.2016 The Best Lawyers in America 2017 Recognizes 38 Crowell & Moring Attorneys
May.27.2016 Chambers USA Ranks 56 Crowell & Moring Attorneys and 19 Leading Practice Areas Among Best in U.S.
Oct.27.2015 Super Lawyers Recognizes 90 Crowell & Moring Attorneys
Aug.25.2015 The Best Lawyers in America 2016 Recognizes 39 Crowell & Moring Attorneys
May.19.2015 Chambers USA Ranks 53 Crowell & Moring Attorneys and 20 Leading Practice Areas Among Best in U.S.
Jan.13.2015 Crowell & Moring Releases Third Annual Litigation Forecast Report and Inaugural Regulatory Forecast
Sep.30.2014 Super Lawyers 2014 Recognizes 90 Crowell & Moring Attorneys
Aug.28.2014 The Best Lawyers In America 2015 Recognizes 40 Crowell & Moring Attorneys
May.23.2014 Chambers USA Ranks 51 Crowell & Moring Attorneys and 19 Leading Practice Areas Among Best in U.S.
Jan.31.2014 Crowell & Moring Among Law360's "Practice Groups of the Year" for Competition, Consumer Protection, and Government Contracts
Sep.03.2013 The Best Lawyers In America 2014 Recognizes 41 Crowell & Moring Attorneys
Sep.01.2013 Super Lawyers 2013 Recognizes 64 Crowell & Moring Attorneys
May.24.2013 Chambers USA Ranks 45 Crowell & Moring Attorneys and 19 Leading Practice Areas Among Best in U.S.
Mar.11.2013 Crowell & Moring Advertising & Product Risk Management Annual Seminar to Feature Industry Leaders and Key Government Officials
Dec.12.2012 Crowell & Moring Gains Prominent False Advertising Litigation Partner Chris Cole
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