Portrait of

Education

  • Duke University, A.B. (1999) magna cum laude
  • Cornell University, M.A. (2002)
  • University of Chicago Law School, J.D. (2006)

Admissions

  • District of Columbia
  • Maryland
Lauren Aronson, Counsel Washington, D.C.
laronson@crowell.com
Phone: +1 202.624.2541
1001 Pennsylvania Avenue NW
Washington, DC 20004-2595

Lauren Aronson is an Advertising & Product Risk Management counsel in Crowell & Moring’s Washington, D.C. office. Lauren represents clients across a variety of industries in advertising and marketing law. She has assisted numerous clients in initiating and defending false advertising challenges before the National Advertising Division (NAD) of the Council of Better Business Bureaus (CBBB), the National Advertising Review Board (NARB), and the Electronic Retailing Self-Regulation program (ERSP), and has provided counsel in Lanham Act suits. Lauren has also represented clients in investigations and actions brought by the Federal Trade Commission and state attorneys general relating to marketing and sales practices.

In addition to handling litigation-related matters, Lauren advises clients regarding the development, substantiation, approval, and defense of advertising claims. When additional support is necessary to support desired claims, Lauren works with her clients to develop the needed substantiation. She counsels clients on a range of advertising-related issues, including social media, native advertising, telemarketing, rebates, warranties, right of privacy and publicity, and endorsements. Lauren has also worked with clients to develop and enforce Minimum Advertised Price (MAP) policies; draft and amend privacy policies and terms of use for websites and mobile applications; and has advised on compliance with telemarketing laws, state dairy marketing laws and regulations, and other advertising and marketing-related concerns.

Prior to joining Crowell, Lauren was a counsel in the nationally recognized Advertising, Marketing & Media division at Manatt, Phelps & Phillips, LLP.



Affiliations

Admitted to practice: District of Columbia, Maryland



Highlights, News & Knowledge


Speeches & Presentations

  • "Current Topics in Advertising Law," Brand Activation Association (BAA) Share Group, Cincinnati, OH (June 2016). Speaker: Lauren Aronson.
  • "Advertising to Children and Parents: Remaining in Compliance with FTC Guidance and COPPA," ACI Regulatory and Compliance Summit on Food & Beverage Marketing and Advertising, Chicago, IL (May 2016). Panelist: Lauren Aronson.
  • "Native Advertising," Media Law Resource Center, Los Angeles, CA (April 2016). Speaker: Lauren Aronson.
  • "Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC (April 2016). Panelist: Lauren Aronson.
  • "Not Just for Cat Videos: Staying on Top of IP Issues in a BuzzFeed World," DRI’s Intellectual Property Litigation Seminar, Chicago, IL (May 2015). Speaker: Lauren Aronson.
  • "Fundamentals of Consumer Protection Law," ABA Section on Antitrust Law Spring Meeting, Washington, DC (April 2015). Panelist: Lauren Aronson.
  • "New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL (November 2014). Presenter: Lauren Aronson.
  • "Proven Strategies for Successfully Crafting a Legally-Compliant But Effective Ad from Start to Finish," The Food & Beverage Marketing & Advertising Law Summit, Chicago, IL (September 2014). Panelist: Lauren Aronson.
  • "New Developments in Environmental Marketing," Brand Activation Association (BAA) Annual Marketing Law Conference, Chicago, IL (November 2013). Presenter: Lauren Aronson.
  • "The Television Network Advertising Clearance Process: Soup to Nuts," ABA Section on Antitrust Law, Consumer Protection Division (November 2011). Moderator: Lauren Aronson.


Publications

  • "Lord & Taylor Settles With FTC for Not Disclosing Native Ads Cyberspace Lawyer (May-June 2016). Co-Author: Lauren Aronson.
  • "FTC Issues Long-Awaited Native Advertising Guidance Cyberspace Lawyer (January-February 2016). Author: Lauren Aronson.
  • "Navigating Native: A Checklist of Compliance Steps for Ensuring Proper Disclosures for Native Ads Bloomberg BNA Electronic Commerce & Law Report (January 13, 2016). Co-Author: Lauren Aronson.
  • "Legal Review: FTC Frowns on L'Oreal Skin Care Claims Response Magazine (August 2014). Co-Author: Lauren Aronson.
  • "False Advertising Litigation and the Use of Google AdWords E-Commerce Law & Policy (April 2011). Co-Author: Lauren Aronson.
  • "Will the Landscape of Corporate Prosecutions Change? Business Law & Governance (June 2009). Co-Author: Lauren Aronson.

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